By Allison Watkinson TLL Staff The Mimaru hotel brand has just announced it will be renovating and expanding its popular 'Pokémon Rooms', so aspiring trainers can kick back and relax after a hard day trying to catch 'em all. Mimaru is a leader in Japan for apartment-style hotels, and is owned by Cosmos Hotel Management, which has held a licensing deal with Pokémon for … [Read more...] about Snore With Snorlax As Mimaru Hotels Expand Its Pokémon Rooms
Pokemon licensing
Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Tonies and Pikachu Press Create Pokémon Audio Content
By Allison Watkinson TLL Reporter Tonies and Pikachu Press have announced a partnership to bring licensed Pokémon content to the Toniebox storytelling system. The collaboration will introduce immersive Pokémon-themed stories in an audio format created exclusively for the Toniebox by the Pikachu Press publishing imprint. “Welcoming Pokémon to the Toniebox platform is a … [Read more...] about Tonies and Pikachu Press Create Pokémon Audio Content
Pokémon Marks 30 Years With Pop-Up Shop at Natural History Museum
By Gary Symons TLL Editor in Chief Pokémon fans who want to 'catch 'em all' should head to London's Natural History Museum next year, site of an innovative pop-up shop. As Pokémon celebrates its 30th anniversary in 2026, fans in the United Kingdom will get the chance to explore a unique collaboration with one of the city’s most iconic institutions. The Natural History Museum … [Read more...] about Pokémon Marks 30 Years With Pop-Up Shop at Natural History Museum
Pottery Barn Kids Debuts Pokémon Home Collection
By Allison Watkinson TLL Reporter Pottery Barn Kids has launched a partnership with the Pokémon Company International for a licensed collection inspired by the entertainment franchise. The products from Pottery Barn Kids offer a variety of designs that span back-to-school accessories, bedroom decorations and playroom furnishings. This includes a range of bedding, backpacks, … [Read more...] about Pottery Barn Kids Debuts Pokémon Home Collection
LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, offering Trainers and builders an entirely new way to catch … [Read more...] about LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
“Dream Partnership:” Aardman Producing Content for Pokémon
TLL Staff The animation studio Aardman, creators of Wallace & Gromit, Chicken Run, and Shaun the Sheep, is bringing its stop-motion expertise to the world of Pokémon. The Pokémon Company International and Aardman announced Wednesday that content coming from their collaboration will be released sometime in 2027. What will that content consist of? Unfortunately, there are … [Read more...] about “Dream Partnership:” Aardman Producing Content for Pokémon
Crocs Announces New Pokemon-Themed Classic Clogs Collection
By Allison Watkinson TLL Reporter Pokémon and Crocs are launching a new Pokemon-themed Crocs classic clog pack. The licensed Crocs collection features the distinct colors and imagery from the popular Gen-1 Pokemon characters: Gengar, Charizard, Snorlax, and Jigglypuff. The Gengar version comes in a dark purple hue with graphics that mimic the ghost-type Pokémon’s mischievous … [Read more...] about Crocs Announces New Pokemon-Themed Classic Clogs Collection
Pokémon Expansions and Collections for May 2024
By Allison Watkinson TLL Reporter and TLL Staff The Pokémon Company International has announced several new expansions to its plush, fashion, outdoor, trading card game (TCG) and ecommerce offerings during May 2024. The brands' recent consumer product expansions include the international launch of the Pokémon Soda Pop Plush collection and the debut of a new fashion and outdoor … [Read more...] about Pokémon Expansions and Collections for May 2024
Van Gogh’s Pokémon Cards Victim of Their Runaway Success
Van Gogh Museum Halts Distribution of Free Cards Due to Crowd Chaos By Gary Symons TLL Editor in Chief The Van Gogh Museum has stopped selling limited edition Pokémon cards at its shop in Amsterdam, as massive crowds of fans created a security threat. The collaboration between the museum and The Pokémon Company has been a stunning success, but the Van Gogh Museum says … [Read more...] about Van Gogh’s Pokémon Cards Victim of Their Runaway Success