The Licensing Letter

Retail Sales

Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone

Contact the editor at karina@plainlanguagemedia.com Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest rate of global growth recorded since TLL began tracking this data for the year, bringing worldwide sales up by over $30 billion since 2011. The U.S. single-handedly added … [Read more...] about Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone

Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019

Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest growth in licensed retail sales since 2016, when licensed retail sales also increased by 3.2% from the previous year. In 2017, sales grew by … [Read more...] about Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019

Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%

Contact the editor at karina@plainlanguagemedia.com When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact. On a scale of 1–5 where 1 is “not at all” and 5 is “direct”, the average … [Read more...] about Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Contact the editor at karina@plainlanguagemedia.com Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, … [Read more...] about Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Licensed Retail Sales Jump 4.5% in 2018 in Asia; China Adds $750 Million Alone

Contact the editor at karina@plainlanguagemedia.com Licensed retail sales reached $22.3 billion in 2018 in Asia, according to The Licensing Letter. The total was up 4.5% from the previous year, adding just over $950 million compared to 2017. The largest and most established licensed economy in the region grew an unprecedented 0.6% in 2018, the fastest rate of growth TLL has … [Read more...] about Licensed Retail Sales Jump 4.5% in 2018 in Asia; China Adds $750 Million Alone

Worldwide Retail Sales of Licensed Merchandise

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Licensed sales grew 2.4% from 2016, a slightly slower rate of growth than the 2.7% observed in 2016 and 2015. Overall, growth was tempered with 59% of the top 50 countries whose licensed retail sales activity TLL measures observing slower licensed … [Read more...] about Worldwide Retail Sales of Licensed Merchandise

Over 95% of Companies Generate Under $10 Million in Licensed Retail Sales Annually

In the last six months, we began asking Licensing Source Book listees two additional questions: How much licensed retail sales of licensed merchandise is your company responsible for? And, how many employees at your company are involved at least part-time in licensing? We break down the findings below. Almost 5% of over 11,000 total listees answered at least one of these … [Read more...] about Over 95% of Companies Generate Under $10 Million in Licensed Retail Sales Annually