By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
Roblox
Sesame Workshop and Roblox Build Immersive Experience
By Allison Watkinson TLL Reporter Sesame Workshop and Roblox are launching an interactive online Sesame Street experience within the Roblox gaming and metaverse platform. Titled Sesame Street: Neighborhood Adventures, the licensed experience offers multiple gameplay features that can be accessed through a central Hub. The Sesame Street: Neighborhood Adventures Hub was … [Read more...] about Sesame Workshop and Roblox Build Immersive Experience
Licensing Briefs: 20 Top Licensing Deals This Week
TLL Staff Chips Ahoy Enters the Upside Down for the Netflix Release of Stranger Things 5Chips Ahoy is plunging into the spooky world of Stranger Things 5 with a themed promotion timed for the show's premiere. The Oreo-owned cookie brand is debuting limited-edition packaging and in-store displays featuring eerie designs inspired by the Netflix series. The campaign aims to tap … [Read more...] about Licensing Briefs: 20 Top Licensing Deals This Week
Wildbrain Research Finds the Families That Game Together, Stay Together
By Gary Symons TLL Editor in Chief A lot of negative things have been said about adults and children alike spending too much time in front of a screen, but research from entertainment giant Wildbrain found that screen time spent together can help families bond. Wildbrain commissioned research on screen time by the research company Savanta. The resulting report explores the … [Read more...] about Wildbrain Research Finds the Families That Game Together, Stay Together
Brawlhalla Returns to Roblox with Gamefam Collaboration
TLL Staff Ubisoft’s Brawlhalla is back on Roblox for a second year, teaming up once again with Gamefam to bring the free-to-play fighting game to a massive audience. Having started December 11 and running until January 11, Brawlhalla has taken over two of Gamefam’s most popular experiences: Teenage Mutant Ninja Turtles (TMNT) Battle Tycoon and Car Dealership Tycoon. In … [Read more...] about Brawlhalla Returns to Roblox with Gamefam Collaboration
Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
By Allison Watkinson TLL Reporter Netflix and Voldex have developed immersive NFL Christmas Games-inspired events on the Nextworld and NFL Universe Football experiences within the Roblox platform. Streaming live on Netflix, the NFL Christmas Games features teams like the Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers and Houston Texans as they compete in football … [Read more...] about Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
By Allison Watkinson TLL Reporter Gamefam and Spin Master have launched a licensed Hatchimals brand activation within the Twilight Daycare Roblox experience. The licensed in-game experience kicked off on September 14 within Gamefam’s Twilight Daycare social role-playing game with a giant Hatchimals egg appearing in the daycare. The Hatchimals egg features a timer that … [Read more...] about Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
Cloudco and Exclusible Create Care Bears Virtual Adventure
By Allison Watkinson TLL Reporter Cloudco Entertainment has collaborated with Exclusible for an interactive game experience on the Roblox platform called Care Bears: Caring Quest. "Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are," said Cloudco Entertainment EVP Ian Lambur. "Roblox offers a unique platform … [Read more...] about Cloudco and Exclusible Create Care Bears Virtual Adventure
The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
By Allison Watkinson TLL Reporter Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys. The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family's dedicated Youtube, TikTok and Instagram social media channels. The McCarty's family … [Read more...] about The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
Who’s News: Roblox and Banijay Make Key Appointments
By Allison Watkinson TLL Reporter The Roblox Corporation has appointed former Warner Media CEO Jason Kilar to the company’s board of directors. “I am honored to join Roblox, a company I have long admired and cheered from afar as they leaned into the future,” said Kilar. “Roblox is changing the way people come together and changing how creators can create delightful … [Read more...] about Who’s News: Roblox and Banijay Make Key Appointments