By Allison Watkinson TLL Reporter Gamefam and Spin Master have launched a licensed Hatchimals brand activation within the Twilight Daycare Roblox experience. The licensed in-game experience kicked off on September 14 within Gamefam’s Twilight Daycare social role-playing game with a giant Hatchimals egg appearing in the daycare. The Hatchimals egg features a timer that … [Read more...] about Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
Roblox
Cloudco and Exclusible Create Care Bears Virtual Adventure
By Allison Watkinson TLL Reporter Cloudco Entertainment has collaborated with Exclusible for an interactive game experience on the Roblox platform called Care Bears: Caring Quest. "Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are," said Cloudco Entertainment EVP Ian Lambur."Roblox offers a unique platform where … [Read more...] about Cloudco and Exclusible Create Care Bears Virtual Adventure
The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
By Allison Watkinson TLL Reporter Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys. The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family's dedicated Youtube, TikTok and Instagram social media channels. The McCarty's family … [Read more...] about The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
Who’s News: Roblox and Banijay Make Key Appointments
By Allison Watkinson TLL Reporter The Roblox Corporation has appointed former Warner Media CEO Jason Kilar to the company’s board of directors. “I am honored to join Roblox, a company I have long admired and cheered from afar as they leaned into the future,” said Kilar. “Roblox is changing the way people come together and changing how creators can create delightful … [Read more...] about Who’s News: Roblox and Banijay Make Key Appointments
Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection
By Allison WatkinsonTLL ReporterSpin Master is rebooting the Bakugan kids' entertainment franchise with a new anime series and toy line. The reimagined Bakugan anime series will launch on Netflix in the US, Canada, Australia, the Nordics and the Middle East on Sept. 1, and will air on Disney XD in the U.S. on Sept. 23.In addition, the first two episodes of the Bakugan animated … [Read more...] about Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection
Piñata Smashlings Move to the Metaverse With Supersocial
By Gary Symons TLL Editor in Chief Toikido has created a metaverse game for its hit toy line Piñata Smashlings with the help of developer Supersocial. Called the Piñataverse, the new multiplayer game offers players a unique social experience as they explore, capture, and train the magical pet-like Smashlings. Toikido says the idea was to create a first of its kind … [Read more...] about Piñata Smashlings Move to the Metaverse With Supersocial
Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Forever 21 Launches First Metaverse-Tested Fashion Collection
By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection