The Licensing Letter

Ross Misher

Brand Central Hires Molly Jacobson as Senior Vice President

By Gary Symons TLL Editor in Chief Brand Central LLC announced Molly Jacobson has joined the licensing agency as senior vice president of licensing and strategy in its manufacturing representation division. Jacobson brings more than 20 years of experience in brand partnerships, licensing and omnichannel business development to the role. She most … [Read more...] about Brand Central Hires Molly Jacobson as Senior Vice President

Food and Beverage Sector is Revealing Cracks in the Licensing Economy

By Gary Symons TLL Editor in Chief Two of the industry’s top experts in food and beverage licensing are warning of some short-term pain before the sector enjoys a long-term gain. Ross Misher, founder and CEO of Brand Central Group, and Peter Cross, the VP of Strategic Partnerships for Broad Street Licensing Group (BSLG), say that licensees are pulling in their horns as … [Read more...] about Food and Beverage Sector is Revealing Cracks in the Licensing Economy

Animator Visional Pop Signs Major Content Partnership With Bible bb

By Gary Symons TLL Editor in Chief Entertainment studio Visional Pop has just announced a major content partnership with Bible bb’s creator Ross Misher. Bible bb's is a faith-based content company founded by Misher, who is also the founder and CEO of Brand Central Group, one of the world's top 10 licensing agencies. His new venture Bible bb is dedicated to refreshing … [Read more...] about Animator Visional Pop Signs Major Content Partnership With Bible bb

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing

TLL Feature Food and beverage licensing has become one of the fastest growing categories in our industry and there has been one licensing agency dominating the genre for over 20 years: Brand Central. With a combination of well-known clients, including top CPG brands and leading restaurants, and a consulting business with top food manufacturers, the agency is eating up the … [Read more...] about TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing

J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!

Smucker signs Brand Central as Licensing Agency Partner for Food, Beverage, Pet Products and Merchandise in North America By Gary Symons TLL Editor in Chief The J.M. Smucker Co. has just signed Brand Central as its exclusive licensing agency for North America. Smucker is a venerable and hugely successful food and pet product brand that is best known for its Jif … [Read more...] about J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!

Who’s News: Brand Central Promotes Several Execs as Company Grows

By Gary Symons TLL Editor in Chief Three execs at Brand Central were promoted this week as the licensing agency posts more growth in 2023. Brand Central is among the world's largest licensing agencies by revenue, and a top player in the food and beverage sector in particular. However, it also has seen rapid growth in other parts of its business, particularly in manufacturing … [Read more...] about Who’s News: Brand Central Promotes Several Execs as Company Grows

Brand Central Stirring Up Success in Food and Beverage Licensing

By Gary Symons TLL Editor in Chief (Photo at Right: Lexi DeForest and Ross Misher smile for the camera at Licensing Expo with Alma from Alma's Way and the Tapatio Guy) Already one of the world’s 10 largest licensing agencies, Brand Central is best known as a leader in food and beverage licensing but has expanded into many new services including: manufacturing, … [Read more...] about Brand Central Stirring Up Success in Food and Beverage Licensing

Catch the Hottest Licensing Trends With The Lightning Report

Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report.  Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report