The Licensing Letter

Rovio

New Series Based on Angry Birds to Air on Amazon MGM Studios

By Allison Watkinson TLL Reporter Rovio Entertainment is launching an original animated series called Angry Birds Mystery Island in partnership with Amazon Kids+ and Prime Video. Featuring new licensed characters from Rovio Entertainment's Angry Birds gaming franchise, the upcoming animated series will follow three hatchlings and a piglet called Buddy, Mia, Rosie and Hamylton … [Read more...] about New Series Based on Angry Birds to Air on Amazon MGM Studios

Rovio Launches First Angry Birds Games for Legends of Learning Platform  

By Allison Watkinson TLL Reporter Rovio Entertainment is launching new educational Angry Birds games as part of its previously announced licensing partnership with Legends of Learning. The first release features two STEM learning games called Angry Birds Eggstraction and Angry Birds and the Multiplication Portal.“Angry Birds is known for its physics-based gameplay, making it a … [Read more...] about Rovio Launches First Angry Birds Games for Legends of Learning Platform  

Four Seasons To Design Fine Feathered Fashion For Angry Birds

By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Rovio Entertainment and Four Seasons Design for apparel and accessories collections featuring the Angry Birds brand. The first co-branded apparel collection is set to launch later this month. The collection will feature original designs by Four Seasons Design's creative team including themes … [Read more...] about Four Seasons To Design Fine Feathered Fashion For Angry Birds

Digital Deets: Retail, Social & Gaming Updates

Gen Z is shopping more frequently and spending more on fashion than Millennials are, according to a study from LIM College. Although the two generations tend to align in overall values, Gen Zers tend to appreciate the material things in life, including shopping at malls and physical stores. It's not only Gen Z—this last holiday season, everyone appreciated the convenience of … [Read more...] about Digital Deets: Retail, Social & Gaming Updates

What’s the [Toy] Story? Same as Last Year, Just Better!

Contact the editor at karina@plainlanguagemedia.com Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year's—only more nuanced, thoughtful, and developed. The good news this year: No one's freaking out about the ability of America's largest toy retailer to actually pay its vendors. More … [Read more...] about What’s the [Toy] Story? Same as Last Year, Just Better!

State of the Union: Reviewing Video Games in 2018

Contact the editor at karina@plainlanguagemedia.com The U.S. video gaming industry broke records in 2018 to hit an estimated $43.4 billion in sales, according to the NPD Group, marking a rise of 18% year-over-year. Hardware revenue, including peripherals, hit $7.5 billion for a markup of 15% year-over-year. Software revenue was up 18% to reach $35.8 billion. Accessory and … [Read more...] about State of the Union: Reviewing Video Games in 2018

Who’s News—November 2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 10/19/2018 Rovio appoints Alexandre Pelletier-Normand as EVP of its Entertainment's Games Business Unit and a member of leadership team, beginning … [Read more...] about Who’s News—November 2018

Mobile & More Content Licensing

Universal partners with mobile-game developer Ludia for AR mobile game app, Jurassic World Alive. Players collect, discover, and create a variety of dinosaurs while exploring their own neighborhoods and cities around the world. Starting June 6 through July 31, select Walmart and AMC locations will allow players to collect branded supply drops and resources. Hasbro parters with … [Read more...] about Mobile & More Content Licensing

Who’s News—3/5/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Blizzard Entertainment appoints Daniel Siegel to the newly created position of Head Esports Licensing. Siegel will help drive extended investment in the … [Read more...] about Who’s News—3/5/2018