By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
SAFILO GROUP LICENSING
Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy
By Allison Watkinson TLL Reporter Safilo Group and Hugo Boss have announced an early renewal of their global licensing agreement for the Boss and Hugo eyewear collections. The renewed agreement is intended to support the Hugo Boss company's international expansion strategy that it has labelled 'CLAIM 5'. This CLAIM 5 strategy aims to double Hugo Boss's revenue by 2025 … [Read more...] about Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy