By Gary Symons TLL Editor in Chief We finally have an answer to the question, how do you get to Sesame Street? Turns out, it's just off Broadway! Rights holder Sesame Workshop is working with Rockefeller Productions on Sesame Street: The Musical, with an opening night premiere on Sept. 22 at Theater Row on West 42nd Street. Sesame Street’s beloved furry friends will appear in … [Read more...] about Sesame Street: The Musical Coming to New York
Sesame Street Licensing
Sesame Workshop Launches New Channel on Discovery Education
By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital platform supports learning wherever it takes place, whether at school or at home. Sesame Workshop, the non-profit media and … [Read more...] about Sesame Workshop Launches New Channel on Discovery Education
Experiential Licensing: Sesame Street Creates First Play Center in South Korea
By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play is the first EPC that is set to launch, and will be located in the new LOTTE Department Store Dongtan in the Gyeonggi Province in South … [Read more...] about Experiential Licensing: Sesame Street Creates First Play Center in South Korea
The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
Sesame Workshop says fans of the Sesame Street show should "expect the unexpected" when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it's teaming up with some popular (DTC) brands to let fans show their love for their favorite Sesame Street Muppets in a new – and fashion-forward! – … [Read more...] about The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
Dogs Now Know How To Get To Sesame Street
The venerable kids' show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is bringing Sesame Street's Muppets to our four-legged friends with a limited-edition collection of lovable and tuggable dog toys. Beginning this week, new BarkBox subscribers can choose a free Elmo … [Read more...] about Dogs Now Know How To Get To Sesame Street
CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia
Sesame Workshop has appointed CAA-GBG Global Brand Management Group as its new licensing agent for Sesame Street in South Korea and Southeast Asia. Under the agreement, CAA-GBG will work to extend the Sesame Street brand licensing program into new categories, including educational and children’s licensed product opportunities. CAA-CBG is a joint venture between Global Brands … [Read more...] about CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia
Sesame Workshop Names Licensing Agents For China, GAS
Sesame Workshop has signed with new licensing agencies for representation in China and in the German-speaking area of Europe, often known as GAS, for Germany, Austria, and Switzerland. Sesame Workshop is a non-profit organization that launched and still manages the Sesame Street franchise. This week Sesame Workshop named Medialink Group as its licensing agency for China, but … [Read more...] about Sesame Workshop Names Licensing Agents For China, GAS
Cuteness Overload: Elmo Gets a Puppy!
Elmo by himself: Super cute. Elmo with a puppy: Massive cuteness overload. In a move that makes you think, 'why didn't this happen before?', Sesame Workshop is coming out with an animated special called Furry Friends Forever: Elmo Gets a Puppy. The special will also, of course, generate a new licensing program, beginning with the simultaneous launch of new Sesame Street books … [Read more...] about Cuteness Overload: Elmo Gets a Puppy!
Sony Creative Products Repping Sesame Street in Japan
Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs for over 50 years. The show began in 1969 when the program’s creators had the innovative idea of using the emerging technology of television to educate … [Read more...] about Sony Creative Products Repping Sesame Street in Japan