By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Sesame Workshop
Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources
By Allison Watkinson TLL Reporter Sesame Workshop and Discovery Education have created a new collection of Sesame Street branded resources within Discovery's Espresso platform. The resources will utilize licensed characters from Sesame Workshop's portfolio of children's entertainment brands, alongside research-based content from the non-profit organization's … [Read more...] about Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources
Sesame Workshop Names Joseph Giraldi as Chief Operating Officer
TLL Staff Sesame Workshop, the nonprofit educational organization best known for the groundbreaking show Sesame Street, has appointed Joseph Giraldi as Chief Operating Officer. In this role, Giraldi will lead the organization’s operational strategy to continue delivering innovative educational media and impactful initiatives to children and families worldwide. He will … [Read more...] about Sesame Workshop Names Joseph Giraldi as Chief Operating Officer
HBO and Max Decide Not to Renew Sesame Street Deal
By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal
Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
TLL Staff Sesame Workshop, nonprofit brand owner behind Sesame Street and Takalani Sesame, has named Dr. Onyinye (Onyi) Nwaneri Managing Director for South Africa. She will be responsible for leading Sesame Workshop’s South African operations and long-term growth strategy into Africa, leveraging the strength of the locally produced Takalani Sesame, and broadening the … [Read more...] about Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
Sesame Street Collection Not Just For Kids Anymore
By Allison Watkinson TLL Reporter Sesame Workshop is launching new licensed products and brand collaborations that are designed to cater to Sesame Street's growing demographic of adult fans. “As a multigenerational brand, one of our priority demographics are our adult fans and we’re thrilled to expand our range of innovative Sesame Street products with them top of mind,” … [Read more...] about Sesame Street Collection Not Just For Kids Anymore
Who’s News: Sesame Workshop Promotes Hallie Ruvin and Aaron Bisman
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Hallie Ruvin to SVP of communications & public affairs and named Aaron Bisman as the new SVP of Marketing. In her new position at Sesame Workshop, Hallie Ruvin will be responsible for managing the organization's global communications initiatives. This includes providing leadership and oversight for Sesame … [Read more...] about Who’s News: Sesame Workshop Promotes Hallie Ruvin and Aaron Bisman
Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Lesley Bourns to the role of SVP for the company's international social impact (ISI) department. In her new position at the company, Bourns will be responsible for overseeing the ISI department as it develops and executes international media-driven educational initiatives across several key outcome areas. These … [Read more...] about Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
Bulldog Secures New Sesame Street Licensing Deals in the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has secured two new UK-based licensing deals for Sesame Street with Heathside Trading and OddBalls. Heathside Trading is a collectibles and gifting company that produces a wide variety of licensed products such as branded toys, games, collectibles, drinkware, accessories and novelty items. In an agreement brokered on behalf of … [Read more...] about Bulldog Secures New Sesame Street Licensing Deals in the UK
Sesame Street Gives The Gift of Giggles
By TLL Staff On International Joke Day, Sesame Street kicked off its Gift of Giggles campaign to share smiles, humor, and joy across the globe. The Gift of Giggles campaign is part of Sesame Workshop’s ongoing initiative to support emotional well-being and mental health awareness for young children and their families. “With its signature mix of laughter and learning, … [Read more...] about Sesame Street Gives The Gift of Giggles