By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal
Sesame Workshop
Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
TLL Staff Sesame Workshop, nonprofit brand owner behind Sesame Street and Takalani Sesame, has named Dr. Onyinye (Onyi) Nwaneri Managing Director for South Africa. She will be responsible for leading Sesame Workshop’s South African operations and long-term growth strategy into Africa, leveraging the strength of the locally produced Takalani Sesame, and broadening the … [Read more...] about Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
Sesame Street Collection Not Just For Kids Anymore
By Allison Watkinson TLL Reporter Sesame Workshop is launching new licensed products and brand collaborations that are designed to cater to Sesame Street's growing demographic of adult fans. “As a multigenerational brand, one of our priority demographics are our adult fans and we’re thrilled to expand our range of innovative Sesame Street products with them top of mind,” … [Read more...] about Sesame Street Collection Not Just For Kids Anymore
Who’s News: Sesame Workshop Promotes Hallie Ruvin and Aaron Bisman
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Hallie Ruvin to SVP of communications & public affairs and named Aaron Bisman as the new SVP of Marketing. In her new position at Sesame Workshop, Hallie Ruvin will be responsible for managing the organization's global communications initiatives. This includes providing leadership and oversight for Sesame … [Read more...] about Who’s News: Sesame Workshop Promotes Hallie Ruvin and Aaron Bisman
Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Lesley Bourns to the role of SVP for the company's international social impact (ISI) department. In her new position at the company, Bourns will be responsible for overseeing the ISI department as it develops and executes international media-driven educational initiatives across several key outcome areas. These … [Read more...] about Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
Bulldog Secures New Sesame Street Licensing Deals in the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has secured two new UK-based licensing deals for Sesame Street with Heathside Trading and OddBalls. Heathside Trading is a collectibles and gifting company that produces a wide variety of licensed products such as branded toys, games, collectibles, drinkware, accessories and novelty items. In an agreement brokered on behalf of … [Read more...] about Bulldog Secures New Sesame Street Licensing Deals in the UK
Sesame Street Gives The Gift of Giggles
By TLL Staff On International Joke Day, Sesame Street kicked off its Gift of Giggles campaign to share smiles, humor, and joy across the globe. The Gift of Giggles campaign is part of Sesame Workshop’s ongoing initiative to support emotional well-being and mental health awareness for young children and their families. “With its signature mix of laughter and learning, … [Read more...] about Sesame Street Gives The Gift of Giggles
Sesame Workshop Launches New Resources For Mental Health Awareness Month
By TLL Staff Sesame Workshop has launched a new online expansion for the current Mental Health Awareness Month featuring official Sesame Street characters. The new bilingual resources include six videos, a digital storybook and three animated videos that focus on addressing children's mental and physical health. “The mental health crisis we’re facing today is top of mind for … [Read more...] about Sesame Workshop Launches New Resources For Mental Health Awareness Month
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has reached a tentative agreement, and writers with the Writers … [Read more...] about Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
The Business Hub Group Named Licensing Representative for Vila Sésamo
By Allison WatkinsonTLL ReporterSesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil.Vila Sésamo is the Brazilian edition of the children's educational entertainment franchise, Sesame Street.“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters … [Read more...] about The Business Hub Group Named Licensing Representative for Vila Sésamo