By Allison Watkinson TLL Reporter SmileyWorld and Next have launched a licensing collaboration with the charitable organization Place2Be in support of World Mental Health day. Launched on October 10, the charitable collaboration includes a line of oversized SmileyWorld t-shirts that feature the official SmileyWorld icon and a bold text graphic that states: 'Be Yourself, Keep It … [Read more...] about SmileyWorld and Next Partner with Place2Be for Mental Health Initiative
Smiley
Smiley Launches Global Campaign With Top Musical Influencers
By Allison Watkinson TLL Reporter The Smiley Company recently launched a promotional campaign called We Are All Original for its Original Smiley brand that focuses on influencer marketing. In collaboration with the Original Smiley brand's extensive network of licensing and retail partners, the new campaign will feature a diverse array of influencers from around the … [Read more...] about Smiley Launches Global Campaign With Top Musical Influencers
Smiley x Moleskine Collection For Those Who Take Happiness Seriously
By Gary Symons TLL Editor in Chief Moleskine has released a new stationery collection that embodies the don't worry, be happy philosophy of Smiley. The exclusive box set was released as a licensed collaboration to celebrate Smiley’s 50th anniversary, and comes with feel good quotes, planners and plenty of pages to express your creativity. Smiley and Moleskin's … [Read more...] about Smiley x Moleskine Collection For Those Who Take Happiness Seriously
Chanyo Launches the first Smiley Brand Tea House in Beijing
By Allison WatkinsonTLL ReporterThe first-ever tea house based on the international SMILEY IP has opened in Beijing Chaoyang Joy City. The new SMILEY tea house is operated by the popular Chinese food and catering franchise, the Chanyo Cater Group. The Chanyo Cater Group currently operates more than 6,000 restaurants. The company has developed a tea menu based on original leaf … [Read more...] about Chanyo Launches the first Smiley Brand Tea House in Beijing
Who’s News
By Karina Masolova Viacom promotes international brand management VP Charlotte Castillo to SVP of brand management and creative for Nickelodeon and Viacom Consumer Products. Mark Caplan is promoted to SVP Global Consumer Products for Sony Pictures Consumer Products. Elias Hofman steps down as President of Exim Group, the company that he helped found. The IP and … [Read more...] about Who’s News
Who’s News
Monika Salazar leaves My Little Pony, Transformers and other priority brands at Hasbro to become licensing director for Pokémon Company International. In her new position, Ms. Salazar will put together deals involving the Pokémon brand in the Americas, Australia and New Zealand. Before Hasbro, she worked at MTV Networks and Nickelodeon. Lori Heiss takes over as brand … [Read more...] about Who’s News