By Allison Watkinson TLL Reporter SmileyWorld and Next have launched a licensing collaboration with the charitable organization Place2Be in support of World Mental Health day. Launched on October 10, the charitable collaboration includes a line of oversized SmileyWorld t-shirts that feature the official SmileyWorld icon and a bold text graphic that states: 'Be Yourself, Keep It … [Read more...] about SmileyWorld and Next Partner with Place2Be for Mental Health Initiative
SmileyWorld licensing
Smiley in Licensed Activation with ECE Marketplaces in Europe
Smiley World is literally bringing smiles to faces across Europe in a licensing activation with retail giant ECE Marketplaces. ECE is bringing SmileyWorld to 94 of its shopping centres across Germany, Austria, Poland and Italy. From April 28 to May 7, visitors will find the Smiley icon, celebrating its 50 year anniversary across more than 350 activations taking place in … [Read more...] about Smiley in Licensed Activation with ECE Marketplaces in Europe