The Licensing Letter

Spin Master

Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership

By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership

Paw Patrol Pumps Up Celebs with Promotional PupTalk

By Allison Watkinson TLL Reporter Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform. Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed using … [Read more...] about Paw Patrol Pumps Up Celebs with Promotional PupTalk

Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox

By Allison Watkinson TLL Reporter Gamefam and Spin Master have launched a licensed Hatchimals brand activation within the Twilight Daycare Roblox experience. The licensed in-game experience kicked off on September 14 within Gamefam’s Twilight Daycare social role-playing game with a giant Hatchimals egg appearing in the daycare. The Hatchimals egg features a timer that … [Read more...] about Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox

Spin Master Selects WildBrain CPLG to Represent Vida the Vet

By Allison Watkinson TLL Reporter Spin Master has named WildBrain CPLG as the new licensing representative for its Vida the Vet, Rubik’s and Tech Deck brands. Vida the Vet is an animated preschool franchise that follows a young girl named Vida as she helps treat the injuries and illnesses of cute woodland creatures like foxes, tigers and turtles. "Vida the Vet is a fantastic … [Read more...] about Spin Master Selects WildBrain CPLG to Represent Vida the Vet

Who’s News: Spin Master Announces Retirement of EVP and CFO Mark Segal

By Allison Watkinson TLL Reporter Spin Master has announced the upcoming retirement of the company's EVP and CFO  Mark Segal in early 2025. Spin Master is currently conducting an external search to find a suitable candidate to take over these executive roles at the company. Segal originally joined Spin Master in 2001 and spent 10 years serving as CFO. He later rejoined … [Read more...] about Who’s News: Spin Master Announces Retirement of EVP and CFO Mark Segal

Spin Master Named Global Distributor for Punirunes

By Allison Watkinson TLL Reporter Spin Master has secured a licensing distribution partnership with Takara Tomy for its anime-inspired digital pet brand, Punirunes. As a new licensee for the Punirunes property, Spin Master will expand the digital pet brand's global distribution to reach additional retail markets and consumer demographics. First released in 2021 by the Japanese … [Read more...] about Spin Master Named Global Distributor for Punirunes

Spin Master Completes $950 Million Purchase of Melissa and Doug

By Gary Symons TLL Editor in Chief Spin Master isn't going back to the future, but instead opted to go forward into the past, in its acquisition of US toy maker Melissa & Doug. The celebrated toyco is known for its focus on classic toys, such as crafts, pretend play, and the wooden toys that Melissa & Doug are famed for. In a world where the metaverse, video … [Read more...] about Spin Master Completes $950 Million Purchase of Melissa and Doug

Spin Master’s Billion Dollar Deal to Buy Melissa & Doug

By Gary Symons TLL Editor in Chief Spin Master has agreed to acquire Melissa & Doug in a move designed to bolster its presence in early childhood play. The Canadian toy and production company has grown to become one of the largest toy companies in the world, and this week offered $950 million to buy out US-based Melissa & Doug. Spin Master says the acquisition … [Read more...] about Spin Master’s Billion Dollar Deal to Buy Melissa & Doug

Spin Master Wins Global Toy Rights to New Dora the Explorer Series

By Allison Watkinson TLL Reporter Spin Master has secured the global toy licensing rights for the upcoming Paramount+ original series, Dora. Produced by Nickelodeon Animation, Dora is a new preschool series that is based on the original Dora the Explorer entertainment franchise. The upcoming CG-animated preschool series will feature established characters and … [Read more...] about Spin Master Wins Global Toy Rights to New Dora the Explorer Series