By Allison Watkinson TLL Reporter Kool-Aid and Nike have launched a licensing collaboration with NBA star Ja Morant for two limited-edition custom sneaker drops. Adding to Nike's existing line of Ja Morant products, the company's product development team drew inspiration from Morant’s favorite Kool-Aid flavors for the design of the licensed sneakers. “I remember my grandma … [Read more...] about Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
Sportswear licensing
Under Armour Steps Onto the Gridiron With NFL Deal
By Gary Symons TLL Editor in Chief Under Armour is suiting up for a major play in professional football with their team mates, the NHL. The sportswear brand and the National Football League (NFL) have announced a long-term partnership, making Under Armour an official footwear and glove partner of the league. The agreement solidifies both brands’ shared commitment to … [Read more...] about Under Armour Steps Onto the Gridiron With NFL Deal