By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign
Streaming deals
Licensing Opportunities: All The Shows And Films Unveiled On Disney+ Day
By Gary Symons TLL Editor in Chief It's Disney+ Day, and the House of Mouse has revealed release dates, trailers and artwork for more than two dozen new shows and films for the coming year. Despite a rough couple of years due to the ongoing COVID-19 pandemic, Disney remains the world's top generator of brand licensing, and Disney+ has become the brightest star in … [Read more...] about Licensing Opportunities: All The Shows And Films Unveiled On Disney+ Day
Amazon Changing the Game With Do, Re & Mi Licensing Deal
By Gary Symons TLL Editor in Chief The global play company Jazwares announced this week the release of its exclusive Do, Re & Mi product line, licensed from the Amazon original series. And while The Licensing Letter writes about product releases on a daily basis, the deal on the Do, Re & Mi warrants some special attention by readers, as it signifies a coming sea change … [Read more...] about Amazon Changing the Game With Do, Re & Mi Licensing Deal
Amazon Inks Streaming Deal With Universal, IMDb
Amazon's Prime Video has signed a key content licensing agreement with Universal giving it access to the studio's massive catalog of new movie content. In what is rumored to be a 10-figure deal, Prime Video will now have an exclusive window to air Universal Filmed Entertainment Group's live action films in the United States, beginning with the studio's slate of 2022 … [Read more...] about Amazon Inks Streaming Deal With Universal, IMDb