Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international Maya the Bee Eco Trend Book. The goal of the book is to … [Read more...] about Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
Sustainability in Licensing
Products of Change Launches POC Advisors to Drive International Sustainability
THE FOLLOWING ARTICLE IS FROM PRODUCTS OF CHANGE, CARRIED AS FREE CONTENT ON TLL. Click HERE to see the original article. By Rob Hutchins Products of Change Writer Products of Change is building on a period of sustained growth with the launch of POC Advisors, marking the group’s latest move to support businesses and individuals across the licensing and consumer products … [Read more...] about Products of Change Launches POC Advisors to Drive International Sustainability
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About
Canadian Experiment Furthers McDonald’s Sustainability Goals
By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics
Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
By Gary Symons TLL Editor in Chief The veteran licensing industry reporter and editor Robert Hutchins has joined Products of Change (PoC) in the newly created role of Editor and Community Manager. Hutchins (above left) was the editor for both ToyNews and Licensing.biz, both of which are widely read publications in the licensing industry. Now, Hutchins is joining the team at … [Read more...] about Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
TLL and SPLiCE Launching Sustainability Award Program
There’s some exciting news this month as The Licensing Letter and SPLiCE launch a new program recognizing those companies leading the way on sustainability in the licensing industry. Beginning Nov. 1, The Licensing Letter and the Society of Product Licensors Committed to Excellence (SPLiCE) will present an award every month to a company for its innovations in the area of … [Read more...] about TLL and SPLiCE Launching Sustainability Award Program
Jane Smith Joins Junk Kouture As Chief Content Officer
Jane Smith, the former group director of brand licensing and gaming at Endemol Shine, is the new Chief Content Officer at youth fashion brand Junk Kouture. Smith says she will be focused on growing the brand in a sustainable manner that helps lower carbon emissions. The industry veteran will oversee the global expansion of Junk Kouture and its commercial strategy. Junk … [Read more...] about Jane Smith Joins Junk Kouture As Chief Content Officer
Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Mattel Inc. this week announced its Drive Toward a Better Future program, unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be available starting in 2022. The release is Mattel's first step on a product roadmap intended to make all Matchbox die-cast cars, playsets … [Read more...] about Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
New Licensing Conference Launches Virtually in November
There’s a new conference for the licensing industry, but like most event in the Year of Covid, the inaugural 2020 Sustainability in Licensing Conference (SILC) will be held virtually over two days in November. Breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2020, to be staged digitally over a two day period on 24 – 25 November 2020, … [Read more...] about New Licensing Conference Launches Virtually in November