By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
Taco Bell
Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
“That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
By Allison Watkinson TLL Reporter Taco Bell and Paris Hilton have teamed up on a limited-edition marketing campaign to promote the return of the brand's Volcano Menu. Taco Bell initially introduced the Volcano Menu in 1995 as a limited-edition promotional item for the theatrical release of Paramount Pictures sci-fi movie, Congo. The menu includes the Volcano Taco, the … [Read more...] about “That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
M&A & Marketing
Disney looks to raise its ownership stake in Disneyland Paris to 85.7% after cutting a deal to buy the interest held by another Euro Disney investor, Kingdom Holding Co. The company plans to buy out remaining shares and invest up to $1.6 billion in the park to improve conditions, which has been struggling with attendance figures following the Nov. 2015 terrorist attacks in … [Read more...] about M&A & Marketing
M&A & Marketing
Disney looks to raise its ownership stake in Disneyland Paris to 85.7% after cutting a deal to buy the interest held by another Euro Disney investor, Kingdom Holding Co. The company plans to buy out remaining shares and invest up to $1.6 billion in the park to improve conditions, which has been struggling with attendance figures following the Nov. 2015 terrorist attacks in … [Read more...] about M&A & Marketing
Celebrating Coffee With Food
By Marcy Magiera To celebrate National Coffee Day, Dunkin' Brands Group announced that it will launch a Dunkin' Donuts branded ready-to-drink coffee line in early 2017. The new products, to be manufactured and distributed by The Coca-Cola Co., will strengthen Dunkin' Donuts' position as a coffee authority and extend the brand into new distribution channels, the company … [Read more...] about Celebrating Coffee With Food
Who’s News
Pam Lifford has been named President of Warner Bros. Consumer Products starting Feb. 1. Lifford succeeds Brad Globe, who will step down in after more than a decade overseeing WBCP. Barry Ziehl has been named EVP Public Affairs & Strategic Initiatives for Warner Bros. Entertainment. IDW Publishing is taking management of its foreign rights catalog for global publishing … [Read more...] about Who’s News
Taco Bell Licensing Crunch
Taco Bell has become a hot bed of food licensing and co-branding featuring Snapple Lemonade Freeze (Dr Pepper Snapple Group), Starburst Strawberry Freeze (Wm. Wrigley Jr.), in addition to Doritos Locos Tacos and the Cap’n Crunch Delights, basically a doughnut hole covered with Quaker Oats Co.’s Cap’n Crunch Berries cereal and filled with “milk” icing (PepsiCo). Nation’s … [Read more...] about Taco Bell Licensing Crunch