TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement
The Licensing Letter
Last Chance to Add Your Company to TLL’s Guide to Licensing Agencies
By Gary Symons TLL Editor in Chief The deadline is closing fast for companies that would like to add their listing to TLL's Global Guide to Licensing Agencies. The first edition, released January 1, featured 50 licensing agencies around the world. The second edition comes out in April, and the Guide will be updated quarterly going forward. That means our deadline … [Read more...] about Last Chance to Add Your Company to TLL’s Guide to Licensing Agencies
TLL Offering Free Listings For Licensing Agencies in New Publication
By TLL Staff The Licensing Letter will be publishing an annual Global Guide to Licensing Agencies, and basic listings are being offered at no cost. The Guide is designed to help licensors and licensees identify the most appropriate licensing agency for their needs, and when submitted by the agency, listings will include a contact email, phone number and/or website … [Read more...] about TLL Offering Free Listings For Licensing Agencies in New Publication
Lightning Report Examines Hottest Trends From Licensing Expo 2023
By Gary Symons TLL Editor in Chief If you're following up on your work at this year's Licensing Expo, then the newly released Lightning Report could be a valuable tool Brand Central Insights and The Licensing Letter have just released the latest edition of the Lightning Report, focusing on the best opportunities coming out of the show. "One thing is clear from Expo … [Read more...] about Lightning Report Examines Hottest Trends From Licensing Expo 2023
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!
Survey Respondents Get Free Copy of $429 Report, With Chance to Win Draw Prizes As Well If you've got 10 minutes free this weekend, make sure to fill out the 2023 Royalty Trends Survey for a chance to win some valuable prizes. The deadline to complete the licensing survey is end of day on Monday, April 17. The Royalty Trends Report is due for publication on May … [Read more...] about TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!
Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents
Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents
Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
The Licensing Letter Unveils New Website
The world of licensing is changing, and now so is The Licensing Letter, the industry's first licensing publication. General Manager Jim Pearmain announced the unveiling of a new website that will help support the company's changing business model, which now includes advertising and new services for the licensing industry. "Over the past year we have examined every … [Read more...] about The Licensing Letter Unveils New Website
Top Global Licensor’s Report Released for 2022
License Global has released the annual Top Global Licensors Report, which examines retail sales of licensed consumer products for 2021. The report confirms findings by The Licensing Letter's annual Licensing Sales Report that the licensing sector recovered significantly in 2021 from the impacts of the pandemic. The Licensing Sales Report is available to subscribers in the … [Read more...] about Top Global Licensor’s Report Released for 2022