By Allison Watkinson TLL Reporter The Norco Co-operative has signed a licensing partnership with Minecraft to launch a video game-inspired flavored milk collection. Marking Minecraft's first licensed product in the Australian food & beverage market, the new range includes four distinct flavors of lactose-free and no sugar added milk. “Norco shares with Minecraft a … [Read more...] about Minecraft and Norco Launch Flavored Milk Collection
the Merchantwise Group
Merchantwise Named Activision Blizzard’s International Licensing Representative
By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative