Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity