By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has launched a collaboration with UP&E to bring a licensed Wicked: For Good experience to Toca Boca World. Titled the Be You For Good experience, the new collaboration will feature a variety of in-app activations inspired by the Wicked: For Good film. These activations include a character-inspired avatar … [Read more...] about Wicked: For Good Casts a Spell with Toca Boca World
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Sanrio Returns to Toca Boca World Game
By Allison Watkinson TLL Reporter Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe. "Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression," said Toca Boca creative & brand head, Mathilda Engman. "This … [Read more...] about Sanrio Returns to Toca Boca World Game
Katseye Music Group Comes to Toca Boca World
By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has partnered with the Katseye music group to bring them into the Toca Boca World digital game. Launched June 10, the partnership has introduced licensed guest characters that reflect the Katseye members as characters within Toca Boca World. "Our fans have been a part of our journey since our creation and now … [Read more...] about Katseye Music Group Comes to Toca Boca World