TLL Staff The Toy Association Inc. has named Jeff Snyderman (photo at right) as its new Chief Financial Officer and Maria Sierra as Vice President, Government Affairs. The Toy Association is a business trade association representing a wide array of toy manufacturers, retailers, licensors, and others involved in the youth entertainment industry, Snyderman brings nine years … [Read more...] about Who’s News: Toy Association Names New CFO and VP of Government Affairs
Toy industry
Toy Association Opens ‘Toy Building’ As New Hub For The Industry
By Gary Symons TLL Editor in Chief The Toy Association just held the grand opening of the Toy Building, a new complex in El Segundo’s growing “Toy District” that will serve as a hub for manufacturers, licensors and buyers worldwide. The facility brings together leading global toy companies, mid-sized manufacturers and startups in a single location, offering private showrooms … [Read more...] about Toy Association Opens ‘Toy Building’ As New Hub For The Industry
Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
By Gary Symons TLL Editor in Chief The U.S. toy sector showed its resilience in the first half of 2025, growing unit and dollar sales despite issues over tariffs. The growth spurt follows sales declines in 2023 and a relatively flat performance in 2024, as Circana retail sales data shows the U.S. toy industry is back to growth in 2025. In the first half of the year, dollar … [Read more...] about Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
Jazwares Acquires Australian Toy Distribution Company
By Allison Watkinson TLL Reporter Jazwares has acquired the Australian toy distribution company Big Balloon as part of its continued strategy for global expansion."The company’s leadership, combined with the cultural alignment and our mutual passion for brands, made this the natural evolution for both our businesses," said Big Balloon co-founder, Chris Loverso. "As team … [Read more...] about Jazwares Acquires Australian Toy Distribution Company
In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Editor's Note, from Gary Symons, editor at The Licensing Letter. It is with sadness that we at TLL heard the news of our friend and colleague Richard Gottlieb passing away. The CEO at Global Toy Experts and Global Toy News was among the very first people to call me when I started working at The Licensing Letter. Richard was incredibly knowledgeable about the industry, so … [Read more...] about In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022