By Allison Watkinson TLL Reporter Build-A-Bear Workshop CEO Sharon Price John is the new chair at The Toy Association, as one of seven new elected directors. The Toy Association announced the election of seven new members as well as two term renewals to its Board of Directors at its annual general meeting. Price John (in photo at top) replaces Aaron Muderick, who … [Read more...] about Who’s News: Seven New Members Elected to Board of Toy Association
toy licensing
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees
Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for great discounts at the local diner, the legendary … [Read more...] about Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
KessCo Developing Games and Toys for One Piece and Digimon
By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon
Masters of the Universe Return As Characters in Stumble Guys
By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
By Allison Watkinson TLL Reporter FanRoll has signed a long-term licensing agreement with Hasbro that will begin with an extensive consumer products program for its Dungeons & Dragons brand. Under license by Hasbro and its Wizards of the Coast division, the Fanroll x Dungeons & Dragons collection will feature a wide range of items and styles for tabletop gaming … [Read more...] about Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
By Gary Symons TLL Editor in Chief The new toy company Wyncor is adding to the company's bench strength, hiring two new sales executives this week. Wyncor announced the appointment of two top sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC, while … [Read more...] about Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
Top Toy Trends From The Experts At The Toy Association
TLL Staff The Toy Association has released their annual report into the top trends in the toy industry for 2024 and beyond. The association says the trends for this year are based on toys that are "spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost. The The Toy Association says these top trends are expected … [Read more...] about Top Toy Trends From The Experts At The Toy Association
Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection