By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
toys & games
Pharrell Williams Is Over the Moon with Licensed Lego
By Allison Watkinson TLL Reporter The Lego Group has launched a licensing collaboration with Pharrell Williams for a new space-themed Lego set called Over the Moon. Pharrell Williams is an award-winning recording artist, producer, designer, songwriter, philanthropist and entrepreneur who is known for his catchy R&B, pop and rap music. “Growing up, I was obsessed with space … [Read more...] about Pharrell Williams Is Over the Moon with Licensed Lego
Cloudco Secures Global Partnerships for Care Bears Plush
By Allison Watkinson TLL Reporter Cloudco Entertainment has launched three global partnerships for Care Bears plush toys with the Simba Dickie Group, Dan Dee International and Grupo Ruz. The new licensing partners are set to bring a wide range of Care Bears-inspired plush and toy products to customers across the European Union, North America and Mexico. "We are thrilled to … [Read more...] about Cloudco Secures Global Partnerships for Care Bears Plush
Jazwares Signs Wide Ranging Licensing Partnership with Paramount
By Allison Watkinson TLL Reporter Jazwares has secured several multi-contract licensing deals with Paramount Global to release toys, costumes and accessories for the company's entertainment brands. A subsidiary of Berkshire Hathaway, Jazwares is a global toy manufacturing and production company that represents a broad portfolio of wholly-owned and licensed brands. Founded in … [Read more...] about Jazwares Signs Wide Ranging Licensing Partnership with Paramount
Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
New Kidazzle Company Named Master Toy Partner for Iyanu Animated Series
By Allison Watkinson TLL Reporter Kidazzle has announced its official launch alongside its appointment as master toy licensee for Lion Forge Entertainment’s upcoming animated series, Iyanu. Under the multi-year master toy partnership, Kidazzle will be responsible manufacturing and marketing an extensive range of toys inspired by characters and settings from the Iyanu franchise. … [Read more...] about New Kidazzle Company Named Master Toy Partner for Iyanu Animated Series
Jazwares Expands in Europe with New Office for Iberia Region
By Allison Watkinson TLL Reporter Jazwares has announced plans to open a new wholly-owned office in Bilbao, Spain as part of the company’s European expansion initiative. Scheduled to open in 2025, the new Jazwares office location will be responsible for servicing the company's retail partners throughout the Iberian market using a direct supply retail operations model. To … [Read more...] about Jazwares Expands in Europe with New Office for Iberia Region
BBC Studios Renews Bluey Licensing Partnership with Moose Toys
By TLL Editorial Staff BBC Studios has renewed its ongoing global licensing partnership with Moose Toys for the Bluey entertainment brand. Moose Toys is a global company that designs, develops and manufactures a broad range of products across categories like action figures, collectibles, crafts, dolls, games, plush, preschool, youth electronics and more. The updated licensing … [Read more...] about BBC Studios Renews Bluey Licensing Partnership with Moose Toys
Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with Hasbro on the … [Read more...] about Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
Puzzle Post Partners with Novel Entertainment for Licensed Horrid Henry Games
By Allison Watkinson TLL Reporter Novel Entertainment has partnered with Puzzle Post to develop two escape room-inspired puzzle games based on the Horrid Henry IP. Puzzle Post is a UK-based toy and game company that focuses on the concept of of an escape room challenge in an envelope. The company creates high-quality puzzles and games that are delivered in the mail for … [Read more...] about Puzzle Post Partners with Novel Entertainment for Licensed Horrid Henry Games