By Gary Symons TLL Editor in Chief The Pokémon Company International says it will acquire Excell Brands, its largest U.S. distribution partner, marking a significant strategic shift. Excell Brands is a leading U.S. distributor and category management service provider of trading cards and collectibles. While Excell has enjoyed a long and fruitful partnership with Pokémon, it … [Read more...] about Pokémon to Acquire Its US Distribution Partner Excell Brands
Trading Cards
Panini Signs Trading Card Deal With High School Football Star
By Gary Symons TLL Editor in Chief In a move that would have been unthinkable prior to changes in the laws applying to Name, Image and Likeness licensing, Panini America has signed an NIL agreement with high school quarterback Keisean Henderson. The world’s largest sports and entertainment collectibles company has signed Henderson to an exclusive, multi-year … [Read more...] about Panini Signs Trading Card Deal With High School Football Star
Match Attax Trading Card Game Signs Two New Licensing Deals
TLL Staff Bulldog Licensing has signed two new licensing agreements for the football trading card game Match Attax, expanding the brand into apparel and stationery ahead of the 2026 football season. Under the deals, Blues Group will develop children’s daywear and nightwear, while RMS will produce a range of stationery and accessories. Bulldog Licensing represents Match Attax, … [Read more...] about Match Attax Trading Card Game Signs Two New Licensing Deals
Panini America Launches ‘Caitlin Clark Chronicled’ Trading Card Collection
By Gary Symons TLL Editor in Chief Panini America has launched Caitlin Clark Chronicled, a new licensed trading card and keepsake product celebrating the WNBA star’s career highlights and growing cultural influence. The release centers on a 100-card Chronicled trading card set paired with a 22-page premium keepsake book featuring photography of Clark both on and off the … [Read more...] about Panini America Launches ‘Caitlin Clark Chronicled’ Trading Card Collection
Hasbro and Kayou Saddle Up For ‘My Little Pony’ Card Game
TLL Staff Chinese collectibles company Kayou has corralled a deal with Hasbro to introduce a My Little Pony card game in the U.S. Kayou is China's top trading card brand, and previously launched the My Little Pony Card Game – Friendships Begin in that country back in April. The success of that program has seen the partners expand the program, and the game is now being … [Read more...] about Hasbro and Kayou Saddle Up For ‘My Little Pony’ Card Game
Panini Renews Sponsorship of High School Hoophall Tourneys
By Gary Symons TLL Editor in Chief Panini America has again demonstrated its commitment to young athletes, renewing its title sponsorship of three high school 'Hoophall' showcases. Panini America and the Naismith Basketball Hall of Fame have entered into a multi-year agreement for Panini to serve as the title sponsor of the Hoophall Classic,Hoophall Invitational, and … [Read more...] about Panini Renews Sponsorship of High School Hoophall Tourneys
Athletes Getting Younger and Younger on Panini Trading Cards
Panini Signs Ground-breaking Deal With South Florida Express By Gary Symons TLL Editor in Chief Panini America made a startling move this week, announcing a multi-year partnership with the 7-on-7 football program South Florida Express. The deal means Panini America will be putting out trading cards featuring youth athletes who are pre-college level, and may be among … [Read more...] about Athletes Getting Younger and Younger on Panini Trading Cards
Panini America Launches First-Ever Ohio State Trading Card Box Set
TLL Staff Panini America is rolling out its first Ohio State University trading card box set, expanding its line of school-focused collectibles with nearly 250 cards featuring past and present Buckeye athletes. The set spans multiple programs, including football, men’s and women’s basketball, women’s volleyball and women’s lacrosse. It will be sold at retailers, hobby shops, … [Read more...] about Panini America Launches First-Ever Ohio State Trading Card Box Set
Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
TLL Staff In another sign of the explosive growth of women's sports, Panini America has auctioned off a special Rookie of the Year for Caitlin Clark for $97,212. The auction was carried out online Friday, October 4 in what is known as a 'Dutch auction', in which a top price is set, and the price drops at intervals until the item is sold. Panini America is a giant in the … [Read more...] about Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
Panini and Brandr Partner on Collegiate NIL Licensing
By Gary Symons TLL Editor in Chief Panini America has signed a multi-year partnership with the leading 'NIL' licensing agency The Brandr Group. The move comes as Panini works to strengthen and expand its presence and its product offerings in the Name, Image and Likeness sector. That sector got a major boost in July, 2021, when the NCAA changed its rules to allow … [Read more...] about Panini and Brandr Partner on Collegiate NIL Licensing