By Gary Symons TLL Editor in Chief Panini America has again demonstrated its commitment to young athletes, renewing its title sponsorship of three high school 'Hoophall' showcases. Panini America and the Naismith Basketball Hall of Fame have entered into a multi-year agreement for Panini to serve as the title sponsor of the Hoophall Classic,Hoophall Invitational, and … [Read more...] about Panini Renews Sponsorship of High School Hoophall Tourneys
Trading Cards
Athletes Getting Younger and Younger on Panini Trading Cards
Panini Signs Ground-breaking Deal With South Florida Express By Gary Symons TLL Editor in Chief Panini America made a startling move this week, announcing a multi-year partnership with the 7-on-7 football program South Florida Express. The deal means Panini America will be putting out trading cards featuring youth athletes who are pre-college level, and may be among … [Read more...] about Athletes Getting Younger and Younger on Panini Trading Cards
Panini America Launches First-Ever Ohio State Trading Card Box Set
TLL Staff Panini America is rolling out its first Ohio State University trading card box set, expanding its line of school-focused collectibles with nearly 250 cards featuring past and present Buckeye athletes. The set spans multiple programs, including football, men’s and women’s basketball, women’s volleyball and women’s lacrosse. It will be sold at retailers, hobby shops, … [Read more...] about Panini America Launches First-Ever Ohio State Trading Card Box Set
Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
TLL Staff In another sign of the explosive growth of women's sports, Panini America has auctioned off a special Rookie of the Year for Caitlin Clark for $97,212. The auction was carried out online Friday, October 4 in what is known as a 'Dutch auction', in which a top price is set, and the price drops at intervals until the item is sold. Panini America is a giant in the … [Read more...] about Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
Panini and Brandr Partner on Collegiate NIL Licensing
By Gary Symons TLL Editor in Chief Panini America has signed a multi-year partnership with the leading 'NIL' licensing agency The Brandr Group. The move comes as Panini works to strengthen and expand its presence and its product offerings in the Name, Image and Likeness sector. That sector got a major boost in July, 2021, when the NCAA changed its rules to allow … [Read more...] about Panini and Brandr Partner on Collegiate NIL Licensing
Topps Signs Trading Card Deal With Negro League Star Josh Gibson
By Gary Symons TLL Editor in Chief Just weeks after the MLB officially accepted Negro League stats, Topps and Fanatic Collectibles have signed a multi-year deal with the estate of star player Josh Gibson. As well, Topps will include Gibson in the Topps MLB at Rickwood Field series this month, ensuring the legacy of Josh Gibson will continue to be told in the form of … [Read more...] about Topps Signs Trading Card Deal With Negro League Star Josh Gibson
Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
The collectiles and card company Panini America has announced its second collaboration with Reebok to represent football star Emmitt Smith. The collection includes footwear, apparel and trading cards and came out June 14. Commemorating the release, each Panini x Reebok ES22 Color Blast pair of shoes purchased will come with a limited-edition Panini x Reebok Prizm Emmitt Smith … [Read more...] about Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Premier League and Fanatics Collectibles have announced an exclusive multi-year licensing partnership for trading cards, games and stickers. The Premier League is a UK-based professional football organization that produces competitive football games that are broadcast in 185 countries around the world. Per the terms of the licensing … [Read more...] about Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
By Gary Symons TLL Editor in Chief Mixed martial arts (MMA) giant UFC will again partner with Topps for an exclusive line of collectible trading cards. Topps previously held the license for UFC from 2009 to 2020, and in the intervening years the company was acquired by Fanatics, which quickly became the dominant force in the sector. Now, Topps is stepping back into … [Read more...] about UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
By Gary Symons TLL Editor in Chief Basketball superstar LeBron James has signed an exclusive deal to join Fanatics Collectibles, the company's trading card division. Terms of the deal were not publicly disclosed, but collectibles insiders say the deal could be worth roughly $5 million a year for James. The deal sees James stepping away from long-time trading card … [Read more...] about LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal