By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel
Travel brand licensing
Amtrak and Crayola Launch Experiential Licensing Partnership
By Allison Watkinson TLL Reporter Amtrak and Crayola have launched a licensing partnership that offers promotional discounts and experiences inspired by train travel and creative exploration. Through the partnership, the brands are running exclusive offers and colorful locomotive designs to encourage families to engage in Amtrak travel and Crayola Experience … [Read more...] about Amtrak and Crayola Launch Experiential Licensing Partnership
Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal
By Gary Symons TLL Editor in Chief Leading global licensing agency Beanstalk has just been appointed to represent the historic Ritz Paris hotel brand. Ritz Paris is one of the world's most famous hotels since it was founded and built by the legendary César Ritz more than 125 years ago. The hotel is so synonymous with glamor and opulence that the very name “Ritz” has … [Read more...] about Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal