By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
Under Armour
Under Armour Slashed Sponsorships in 2020
The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February, which shows the company slashing its sponsorship spending by an astounding 47 per cent in a single year. The cuts reduce Under Armour's spending on sponsorships from $679.1 … [Read more...] about Under Armour Slashed Sponsorships in 2020
Under Armour Ending Licensing Deal With NFL
Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract termination, but the Financial Times reported this week the deal will end later this year. The company's licensing deal with the NFL allowed the brand … [Read more...] about Under Armour Ending Licensing Deal With NFL
BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides … [Read more...] about BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
Who’s News: December 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Updated November 21, 2019 Endemol … [Read more...] about Who’s News: December 2019
Who’s News—April 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 4/8/2019 CPLG promotes Brenda Draaisma to General Manager of CPLG Benelux, reporting in to Maarten Weck, who was recently named EVP & Managing … [Read more...] about Who’s News—April 2019
Tom Brady Leads Licensed NFL Player Sales in 2018-19
Contact the editor at karina@plainlanguagemedia.com No matter what happens out in the field, the real MVP of the 2018-19 NFL season is—quite literally—Tom Brady, according to both the NFLPA's top 50 players list and NFLshop.com's list of top-selling jerseys. Speaking of the Superbowl, the New England Patriots and the Los Angeles Rams contributed three players each to the … [Read more...] about Tom Brady Leads Licensed NFL Player Sales in 2018-19
Legal Watch: Sporting Goods & Apparel; Toys & Games
Contact the Editor at karina@plainlanguagemedia.com. CrossFit and Reebok settle their litigation-related licensing disputes and "look forward to continuing their work together as partners mutually dedicated to improving individual health and fitness globally." In 2010, the companies entered into a 10-yr. licensing and sponsorship agreement where Reebok would act as the title … [Read more...] about Legal Watch: Sporting Goods & Apparel; Toys & Games
Who’s News—8/6/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Hasbro's Board extends the employment of Chairman & CEO, Brian Goldner, two additional years through Dec. 31, 2022. In addition, John Frascotti’s … [Read more...] about Who’s News—8/6/2018
Who’s News
Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. Warner Bros. Consumer Products names Julian Montoya as SVP Global Toys to develop brands such as DC, J.K. Rowling’s Wizarding World, Looney Tunes, and Hanna-Barbera. Meanwhile, Warner Bros. Digital Networks Group … [Read more...] about Who’s News