By Gary Symons TLL Editor in Chief Experiential licensing is back in a big way, as Mattel and Disney invest heavily in theme parks in Arizona and California. Disney is now dropping a cool billion dollars on its properties in Anaheim, California, while Mattel is preparing for the opening of Mattel Adventure Park in Glendale, Arizona. The story on Disney wouldn't be … [Read more...] about Experiential Licensing: The Latest on Disney and Mattel Adventure Park
Uno
Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
By Gary Symons TLL Editor in Chief Toymakers Mattel and Hasbro have obviously decided companies do better when they play well together. This week Hasbro and Mattel revealed they have signed multi-year licensing agreements for some of their most popular toy brands. Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) announced that they have entered into multi-year … [Read more...] about Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
UNO Celebrates A Half Century of Fun and Games
UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th Anniversary Mattel is launching a full year of new products, partnerships and events to commemorate the 50th anniversary of Uno. Uno was originally developed in 1971 by Merle Robbins of Reading, Ohio, who played it with family and friends. As it became more popular in the … [Read more...] about UNO Celebrates A Half Century of Fun and Games
Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
By Gary Symons, TLL Editor in Chief If you're going to launch a game show, what better way than to base it on an already popular game? That appears to be the thinking behind reports that toy and game giant Mattel is working Ben Silverman and Howard T. Owens of Propagate to release a new show called The Uno Game Show. According to a story in The Hollywood Reporter, the show … [Read more...] about Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game