By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
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What Does the Success of Hogwarts Legacy Mean For Licensed Games?
Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?