By Allison Watkinson TLL Reporter WildBrain CPLG has signed a new representation agreement with the Van Gogh Museum to manage a global licensing program for the brand. The new agreement names the WildBrain CPLG agency as the official representative for Amsterdam’s Van Gogh Museum across the international retail market, excluding Benelux. “We are delighted with the … [Read more...] about Van Gogh Museum Names WildBrain CPLG as Licensing Agent
WildBrain CPLG
Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
By Gary Symons TLL Editor in Chief Peanuts is celebrating its 75th anniversary by rolling out a wide range of collaborations, products, and live experiences designed to engage fans across generations. The milestone year is being celebrated with new licensing partnerships brokered by WildBrain CPLG, which represents the brand across Europe, the Middle East, Africa, India, and … [Read more...] about Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
By Gary Symons TLL Editor in Chief WildBrain CPLG is expanding the global licensing program for Playmobil, unveiling new collaborations designed to support its refreshed strategy for 2025. As Playmobil’s master licensee, WildBrain CPLG manages worldwide rights across the Horst Brandstätter Group’s core and franchise programs. The expansion includes promotions with global … [Read more...] about Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
TLL Staff Licensing agency WildBrain CPLG has signed a global representation agreement with Kyandii Ltd to expand the reach of Fuzzballs, a fast-growing pop culture brand created by Marc Sach. The partnership will see WildBrain CPLG lead a cross-category licensing program for Fuzzballs in major markets including the U.S., U.K. and Greater China, with plans to expand further … [Read more...] about Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
WildBrain CPLG Brings Sesame Street Licensing to the Nordics
By Gary Symons TLL Editor in Chief WildBrain CPLG is extending its partnership with Sesame Workshop to bring Sesame Street licensing to the Nordics, including Norway, Sweden, Finland, and Iceland. The move builds on a successful collaboration in Iberia, where Big Bird and friends have already strutted their stuff across fashion, homewares, and accessories. The timing … [Read more...] about WildBrain CPLG Brings Sesame Street Licensing to the Nordics
WildBrain CPLG Expands Hasbro Licensing Partnership to France
By Gary Symons TLL Editor in Chief WildBrain CPLG has expanded its long-standing licensing partnership with Hasbro to include representation in France, the companies announced today. The agreement covers Hasbro’s wide portfolio of entertainment and toy brands, including Peppa Pig, My Little Pony, Transformers, Nerf, Play-Doh, Dungeons & Dragons, Magic: The Gathering, and … [Read more...] about WildBrain CPLG Expands Hasbro Licensing Partnership to France
Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
By Allison Watkinson TLL Reporter Penguin Ventures has appointed WildBrain CPLG as The World of Peter Rabbit's North American licensing representative. Under the terms of the agreement, WildBrain CPLG will manage the rights to the literary franchise's licensing program across merchandise, promotions, digital media and live experiences. Launching ahead of two … [Read more...] about Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
Who’s News: Benjamin Bao Named VP of Wildbrain China
By Allison Watkinson TLL Reporter WildBrain has promoted Benjamin Bao to general manager at WildBrain China to support the company's expansion across the APAC region. "Both China and APAC are rapidly growing and exciting areas of opportunity for us, and we have always taken a bespoke approach to strategy and execution that works hand-in-hand with cultural nuance and … [Read more...] about Who’s News: Benjamin Bao Named VP of Wildbrain China
Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement
By Allison Watkinson TLL Reporter Spin Master and WildBrain CPLG have expanded their representation partnership for Unicorn Academy and Rubik’s to include the UK and Eire (Ireland). The UK and Eire representation agreement for Unicorn Academy adds to Wildbrain CPLG's existing partnership with Spin Master, which includes numerous regions across Europe, Asia, Africa and … [Read more...] about Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement