By Allison Watkinson TLL Reporter Spin Master has named WildBrain CPLG as the new licensing representative for its Vida the Vet, Rubik’s and Tech Deck brands. Vida the Vet is an animated preschool franchise that follows a young girl named Vida as she helps treat the injuries and illnesses of cute woodland creatures like foxes, tigers and turtles. "Vida the Vet is a fantastic … [Read more...] about Spin Master Selects WildBrain CPLG to Represent Vida the Vet
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WildBrain CPLG Restructures Senior Leadership Team
By Allison Watkinson TLL Reporter WildBrain CPLG is restructuring its senior leadership team to focus the licensing agency's management expertise across key global territories, partnerships, finance and operations. The newly restructured senior leadership team includes four promotions and appointments across the company's international operations and licensing business. … [Read more...] about WildBrain CPLG Restructures Senior Leadership Team
Peanuts’ Licensing Program Sees Global Growth
By Allison Watkinson TLL Reporter WildBrain CPLG and Peanuts Worldwide are expanding the licensing program for the Peanuts brand with new cross-category partners in the UK, EMEA and India. “The much-loved Peanuts brand is a firm favourite with licensees in UK, Europe and India," said WildBrain CPLG VP, Meike de Vaere. "Apparel continues to thrive, and we’re also seeing some … [Read more...] about Peanuts’ Licensing Program Sees Global Growth
Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
By Allison Watkinson TLL Reporter Heathside Trading has signed an agreement with WildBrain CPLG to produce a range of toys and collectables for Teletubbies and Strawberry Shortcake. Heathside Trading is a UK-based company that specializes in the manufacturing and wholesale of pop culture-inspired consumer products. ‘’We are very focused on bringing some of the best heritage … [Read more...] about Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
By Allison Watkinson TLL Reporter WildBrain CPLG and MetaPals have signed a global licensing partnership to create digital Teletubbies AI companions for the franchise's 27th anniversary. MetaPals is an artificial intelligence and NFT company that primarily creates AI-driven companions through a blockchain-integrated browser extension. Metapals is financially supported by … [Read more...] about Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
WildBrain CPLG To Rep The Fall Guys in Asia
By Allison Watkinson TLL Reporter WildBrain CPLG has entered a licensing partnership with Devolver Digital to represent the Fall Guys gaming brand in Asia. Under the terms of the partnership, WildBrain CPLG will be responsible for managing the consumer product licensing rights in multiple territories across the continent. These territories include mainland China, … [Read more...] about WildBrain CPLG To Rep The Fall Guys in Asia
Spin Master Engages Wildbrain CPLG to Represent International Hit Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed WildBrain CPLG as its licensing representative for Unicorn Academy in several regions across Europe. The new licensing agreement names Wildbrain CPLG as the official representative for the Unicorn Academy franchise in the Nordics, Iberia, Italy and Benelux. WildBrain CPLG plans to expand Unicorn Academy's … [Read more...] about Spin Master Engages Wildbrain CPLG to Represent International Hit Unicorn Academy
Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
A Merry Grinchmas of Licensing Deals for Wildbrain and Dr. Seuss
TLL Staff WildBrain CPLG is turning the high street green this festive season with a huge slate of holiday deals for the Dr. Seuss character The Grinch. The global licensing agency has partnered with rights holder Dr. Seuss Enterprises for several new product releases based on the classic children's book How The Grinch Stole Christmas! The product lines are slated for … [Read more...] about A Merry Grinchmas of Licensing Deals for Wildbrain and Dr. Seuss