By Allison Watkinson TLL Reporter WildBrain has appointed experienced industry executive, Erin Morris, as its new VP of strategic global franchise and retail. In her newly created position at the company, Morris will be responsible for leading Wildbrain's global franchise development teams to expand key entertainment franchises such as Strawberry Shortcake and … [Read more...] about Erin Morris Appointed to Key Licensing Role With Wildbrain
Wildbrain licensing
Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
By Allison Watkinson TLL Reporter WildBrain’s Strawberry Shortcake franchise is launching its 45th anniversary with a year-long celebration that includes promotions, collaborations, fan activations and more. “Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world," said WildBrain director, Melissa … [Read more...] about Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies
By Allison Watkinson TLL Reporter WildBrain has secured several international distribution deals for the animated preschool series, Brave Bunnies.Created by Olga Cherepanova, Brave Bunnies follows an adorable bunny family as they visit friends and travel the world in their Bunny Bus."With Brave Bunnies, I wanted to create a series that would encourage children to be curious … [Read more...] about Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies
Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
By Gary Symons TLL Editor in Chief Wildbrain is pulling out all the stops in licensing activations as its new Strawberry Shortcake is due for a quartet of Netflix specials. Wildbrain is a global entertainment leader, and expectations are high for the upcoming CGI animated shows airing on Netflix in 2023 and 2024. As a result, the company's Strawberry Shortcake brand is … [Read more...] about Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
WildBrain to Become Global Distributor for Tencent’s Pet Hotel Series
By Allison Watkinson TLL Reporter WildBrain has partnered with Tencent Video and Miaow’s House as the exclusive worldwide distributor of the Pet Hotel series outside of mainland China. “This exciting partnership with Tencent Video and Miaow’s House represents the continued expansion of our business in China and underscores WildBrain’s international reach as we introduce … [Read more...] about WildBrain to Become Global Distributor for Tencent’s Pet Hotel Series
Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
By Allison Watkinson TLL Reporter WildBrain has teamed up with designer Christian Cowan for a licensed Teletubbies fashion collaboration. The Teletubbies brand is owned by the global family entertainment company, WildBrain. The deal with Christian Cowan was brokered by WildBrain's licensing division and Cowan's licensing agent H&S. The limited-edition collection … [Read more...] about Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
Wildbrain Turns Tom Gates Books Into Successful TV Series
By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series
Character Licensing: Wildbrain & Peacock Have Big Plans For Caillou
Wildbrain has partnered with NBCUniversal’s streaming platform, Peacock, to produce 52 new episodes of the beloved animated series Caillou. In addition, Peacock will become the home for five previously announced 44-minute Caillou family specials, currently in production. “We’re delighted to join with Peacock to expand the Caillou universe,” said Josh Scherba, President of … [Read more...] about Character Licensing: Wildbrain & Peacock Have Big Plans For Caillou
TV Licensing: Wildbrain Grooves To A Jungle Beat
Family entertainment leader Wildbrain has partnered with Jungle Beat Animation to manage worldwide distribution rights for Jungle Beat. The exclusive partnership will see WildBrain leverage its 360-degree offering to grow the global footprint of the Jungle Beat brand through worldwide distribution, including YouTube channel management and ad sales on its premium kids’ and … [Read more...] about TV Licensing: Wildbrain Grooves To A Jungle Beat
Character Licensing: Teletubbies Ushered Into Metaverse By Azerion
By Allison Watkinson TLL Reporter Virtual Reality gaming company Azerion is bringing Wildbrain’s popular Teletubbies into the metaverse. The licensing deal will see Teletubbies characters incorporated into the HotelHideaway and Habbo metaverses, with the release of virtual products. This promotion is in celebration of the brand’s upcoming 25th anniversary in 2022. “This … [Read more...] about Character Licensing: Teletubbies Ushered Into Metaverse By Azerion