• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deal DatabaseLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese

November 6, 2025

By Gary Symons

TLL Editor in Chief

There are few foods that so simply solve the need for comfort food as the classic grilled cheese.

Prepared in minutes, and combining the crunch of crispy toasted bread with the glory of melted cheese, the grilled cheese is a lunch-time staple that anyone could master.

Or, could they?

In truth, the grilled cheese is a matter of intense debate for chefs and home cooks alike. Aside from the question of which cheese is best, there’s also a hot rivalry between advocates of mayonnaise versus butter.

The classicists prefer the nutty, mom-did-it-best taste of butter; the revolutionaries extol the simplicity, high-burn point, and tanginess of mayonnaise. Butter, with its lower burn point, can result in blackened bread. Mayonnaise more reliably provides an even, crispy finish when spread on the bread, but doesn’t give you that warm, nutty flavor that butter aficionados prefer.

Fortunately, the Tillamook County Creamery Association  and Japanese mayonnaise brand KEWPIE have finally resolved this conflict once and for all, introducing the world’s first ‘Butternaise’.

A New Condiment Has Entered the Chat: Meet Butternaise

Tillamook and Kewpie’s new Butternaise takes all the guesswork out of making the perfectly crisp grilled cheese, and is available for a limited time. Image credit: TLL

As the partners explain, “Butternaise is an artful blend of Tillamook Extra Creamy Unsalted Butter, newly released KEWPIE Organic Mayonnaise and zesty spices and is an integral ingredient in how Tillamook Executive Chef of Culinary Development Josh Archibald creates the Tillamook gold standard grilled cheese.

“This silky spread is meant to be liberally lathered all over the bread of your choosing to create the perfect golden crust on your grilled cheese sandwich masterpiece.”

They rightly describe it as “The crossover you never knew you needed, but won’t be able to live without.”

For many years, I sat on the fence in the butter vs. mayonnaise debate. My best grilled cheese featured thick slabs of old cheddar, gruyere or havarti, and I mainly use butter, but sometimes switch over to mayonnaise.

Using both together never even occurred to me, but plenty of top chefs recommend it.

That includes Archibald, who recommends mixing a tablespoon of softened butter with a tablespoon of mayonnaise, and spreading it on both slices of bread, before adding two slices of Tillamook cheddar cheese, and frying gently on a pan.

The new Butternaise, however, takes all the effort out of the equation in making the perfect grilled cheese.

The collaboration combines two unique companies. Tillamook County Creamery Association (TCCA) was founded in 1909 as a farmer-owned cooperative, and is internationally recognized for its award-winning cheese, as well as ice cream, butter, cream cheese spreads, yogurt, sour cream, and frozen meals.

The Tillamook Creamery is so widely admired that it has become the largest tourist attraction on the coast of Oregon, and one of the most popular in the state, attracting more than one million visitors each year.

Kewpie was founded in Japan in 1919 with the mission of making food that brings people joy. In 1925, that vision gave the world KEWPIE Mayonnaise, made with only egg yolks for an ultra-creamy texture and rich, umami flavor that has become a favorite of chefs and home cooks worldwide.

More than a century later, Kewpie’s lineup has grown beyond mayo, and its reach is now global. Kewpie makes dressing, sauces, and various condiments, but its mayonnaise remains the company’s most popular, signature brand.

Kewpie has also expanded massively in North America, with local production in California and Tennessee, and a regional headquarters in Southern California.

Too Good to be True? TLL Offers $1,500 in Free Ads for Prime Members

Filed Under: Editorial, U.S., Open Content, Top Story, TLL, Corporate, North America, Food and Beverages, Recent Headlines, Archive, Food/Beverage, Articles, Asia, Featured Tagged With: Butternaise, Perfect Grilled Cheese, Mayonnaise vs Butter, Tillamook Cheese, Kewpie Mayonnaise, Kewpie, Tillamook Creamery

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2025 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • James Stevens, James Ellis Stevens, Owner
    • Isabel Atherton, Victoria Beckham, Licensing and Brand Partnerships Mgr
    • Jason Richardson, Bad Birdie Golf , Founder and CEO
MORE CONTACTS
Sourcebook listings verified this week: 40

Licensing Works

Try TLL PRIME

Try TLL PRIME

Advertise With Us!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2025 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2026 · Magazine Pro on Genesis Framework · WordPress · Log in