By Allison Watkinson
TLL Reporter
Toikido and Eolo have signed a multi-year partnership to create licensed toy collections for Toikido’s portfolio of entertainment IP.
“This partnership with Toikido is a dream come true for us at Eolo,” said Eolo founder, Alex Prieto. “Their bold and imaginative approach to IP development is a perfect fit for our expertise in crafting exceptional toys. We’re incredibly excited about what we’ll achieve together and can’t wait to see these amazing creations in the hands of fans.”
The long-term collaboration will include toy ranges inspired by several of Toikido’s wholly-owned entertainment brands.
By focusing on multiple Toikido properties simultaneously, the collaborative partnership aims to diversify its offerings to appeal to a wide range of consumer demographics.
Scheduled for launch in 2025, the licensed toy collections will be available for purchase at retailers across the globe.
“Working with the Eolo team has been an absolute joy,” said Toikido CEO, Darran Garnham. “Their passion for innovation and their professional excellence are truly infectious. Together, we’re bringing to market some very special products that are going to spark joy for fans all over the world.”
Eolo is a global company that offers high-quality toy and novelty products that are designed in partnership with Toy Zone.
First launched as a kite manufacturer, Eolo currently offers products in a wide range of categories including outdoor toys, novelty items, feature plush, electronic pets and more.
Toikido is a global entertainment company that creates a wide range of content and products for both licensed and internally-developed digital IP.
This includes branded toys, video games, digital content, music, marketing strategies and animation.
Toikido’s portfolio of internally-developed entertainment properties includes Pinata Smashlings, PeaKeaBoo, Bad Egg Co. and more.