By Allison Watkinson
TLL Reporter
Brand Central has appointed Tobey Roush as its new vice president to further strengthen the agency’s specialty in food & beverage licensing.
Roush brings over 20 years of experience working in the industry as a licensor, licensee and licensing agent.
Before joining Brand Central, he led licensing programs for well-known brands such as Jack Daniel’s, Southern Comfort, KFC, NASCAR, PGA Tour and the Kentucky Derby.
Most recently, Roush worked at KFC as its brand manager of licensing and merchandise.
During this time, he was responsible for driving millions in incremental revenue through strategic licensing programs and collaborative partnerships.
Prior to this, he was employed as the global licensing manager for Brown-Forman, where he worked to spearhead initiatives for the company’s alcoholic beverage portfolio.
“Tobey’s expertise in alcohol and quick-service restaurant brands makes him a perfect fit for our growing roster of food & beverage clients,” said Brand Central CEO, Ross Misher. “His proven track record of building innovative programs and driving meaningful revenue will bring tremendous value to our clients.”
Brand Central is a global licensing and brand management agency that provides comprehensive business solutions to its roster of clients.
The agency offers a broad range of services related to brand extensions, trend intelligence, consultation services and manufacturer representation.
Brand Central’s team is made up of industry experts with extensive experience across the licensing, retail, manufacturing and brand management industries.
The agency’s client portfolio includes a range of global brands and IP owners such as Mars Wrigley, Kraft Heinz, Bimbo Bakeries, Domino’s, Deutsch Family Wine & Spirits, Tapatío Hot Sauce, Calypso Lemonade and more.
Photo Source: Brand Central, LLC.
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