Who’s News: Falcon’s Beyond Promotes Simon Philips To Company President

By Allison Watkinson
TLL Reporter
Falcon’s Beyond has promoted senior advisor Simon Philips to the newly-created position of company president.
As the new company president, Philips has relocated to Falcon’s Beyond’s headquarters in Orlando and now reports directly to the company’s CEO, Cecil D. Magpuri.
“When I became senior advisor to the board last year, I commented that Falcon’s Beyond is playing in a vast sandbox,” said Philips.
“Since last year, I have been so impressed with the Company’s mark on the industry. This is a terrific time to join the team for what we expect to be explosive growth in the industry. I appreciate the opportunity to bring more than 30 years of experience and insight to Falcon’s and am thrilled about the abundant opportunities we will pursue together.”
As president of Falcon’s Beyond, Philips will oversee the expansion of the company’s entertainment-based business endeavors, licensed consumer products programs, and IP development. This will include creating and implementing corporate strategies across all commercial operations of the company and its wholly-owned subsidiaries.
“Simon’s reputation and acclaim in entertainment has been truly inspirational for me and the greater Falcon’s team,” said Magpuri. “His visionary cross-channel approach to brand expansion will further strengthen our own IP Expander flywheel. We feel incredibly fortunate to have found someone of Simon’s caliber whose values are so perfectly aligned with Falcon’s culture.”
Prior to joining Falcon’s Beyond, Philips was a managing director at Moonbug Entertainment. During his time at Moonbug, Philips worked on tbe global consumer products programs for brands such as CoComelon, Blippi and Little Angel. Philips gained additional experience through his work at Marvel Entertainment International. At Marvel Entertainment, he served as a member of the leadership team that helped build the brands’ international presence and facilitate its sale to Disney.
He later became EVP and general manager at The Walt Disney Company. At Disney, Philips focused his efforts on expanding Disney’s licensing programs in Europe, the Middle East and Africa.
The appointment of Philips follows other recent news from Falcon’s Beyond, including the grand opening of Falcon’s Resorts by Meliá | All Suites Punta Cana, and the adjacent Katmandu Park | Punta Cana on March 15, 2023.
Last year, Falcon’s Beyond announced plans to become a publicly-listed company through a definitive merger agreement with FAST Acquisition Corp. II.
Falcon’s Beyond is an experiential entertainment company that specializes in developing attractions based on both proprietary and partner IPs.