By Allison Watkinson
TLL Reporter
Jewel Branding & Licensing has announced the hiring of three new employees to support its continued growth in licensing and creative services.
Jewel is known for developing and managing strategic licensing programs at all levels of retail around the globe. The company says the expansion to JBL’s employee roster will increase the company’s position as a premier licensing agency.
Kendra Hull (pictured) has joined Jewel as the Licensing Operations Manager. She will work with the finance and account teams to manage the company’s licensees and key accounts. Hull has global channel experience in categories including toys, games, electronic learning and more.
Hull brings with her 12 years’ licensing experience in consumer packaged goods. She has managed licensed products for brands such as Coca-Cola, Hello Kitty, and the Breast Cancer Research Foundation.
Kristy Breen has also joined Jewel as the Associate Creative Director. She brings extensive experience in creative design. Throughout her career, Breen has worked in many areas of creative services. These include graphic design, public relations, marketing, and account management.
Breen will work with the Creative Director of Jewel to provide manufacturers and retailers with services and assets. She will play a role in trend research and the creation of brand materials, style guides, product mock ups, and visual identity development.
Brian Kasman has joined the company as a Licensing Manager. He will be responsible for new business, sales, and managing key accounts. His licensing experience has included work in apparel, novelty gifts, houseware and food & beverage. In the past, Kasman has worked with high-profile clients such as Ford Motor Company, Michael Graves, and the US Open.
“We are so excited to welcome Brian, Kendra and Kristy to the Jewel team,” said Julie Newman, Founder and CEO of Jewel. “They each bring unique experience and skillsets to Jewel, setting us up for continued growth in all areas of our business.”