By Allison Watkinson
TLL Reporter
Spin Master’s Toca Boca studio has launched a collaboration with UP&E to bring a licensed Wicked: For Good experience to Toca Boca World.
Titled the Be You For Good experience, the new collaboration will feature a variety of in-app activations inspired by the Wicked: For Good film.
These activations include a character-inspired avatar style pack, free login gifts, a custom-skinned music player and more.
The licensed style pack will feature a range of in-game clothing and accessories inspired by Elphaba, Glinda, Fiyero, The Wizard, Madame Morrible and Boq.
Through the pack, players will gain access to 12 outfits, nine hairstyles, five facial details and five head accessories that can be mixed and matched on their Toca Boca World avatar.
For the free login event, Toca Boca World will offer four Wicked-themed gifts to players that enter the game from November 28 until December 5.
The login items will include a Wicked: For Good poster, Glinda’s hat box and wand, a levitating flower in a dome, Elphaba’s broom and The Wizard’s cane and green toy train.
In addition, a custom-skinned music player will be given for free to all players through the Home Designer Inventory.
The in-game music player will include two official tracks from the Wicked: For Good movie and two cover songs.
Unique art for each of the songs will be shown on a small screen when played through the Wicked music player.
“With music at its core, this collaboration invites our players to explore courage, self-expression and friendship in a way that feels magical and uniquely their own,” said Toca Boca creative & brand head, Mathilda Engman. “Whether it’s navigating friendships or figuring out who you want to be, Wicked taps into themes that resonate deeply with the way tweens play and create in Toca Boca World and what Toca Boca has always championed: the power of being exactly who you are.”
Following Wicked: For Good‘s theatrical release on November 21, this limited-time collaboration will be available to Toca Boca World players worldwide beginning on November 25, 2025.
Owned by Spin Master, Toca Boca was founded in 2011 to create a safe and kid-friendly portfolio of online games.
Spin Master is an entertainment company that creates family-friendly toys, multi-platform media content and digital games for audiences across the globe.
Universal Products & Experiences (UP&E) is the dedicated licensing division of the NBCUniversal entertainment company.
The division works to secure global expansions and licensing collaborations for NBCUniversal’s portfolio of entertainment IP.
This includes brands from Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming.
Image Credit: Toca Boca Wicked: For Good (CNW Group/Spin Master Corp.)