Wildbrain and Supercell Partner On World of Clash Licensing Program

By Allison Watkinson
 TLL Reporter
WildBrain CPLG has secured a global partnership with Supercell to create a licensing program for its World of Clash mobile franchise.
World of Clash is an online multiplayer strategy game franchise for mobile devices that includes both Clash of Clans and Clash Royale.
The terms of the deal allows WildBrain CPLG to represent the international licensing rights to the mobile game franchise (excluding China).
“Supercell’s hugely successful World of Clash franchise set the gold standard for online strategy games, capturing the imaginations of millions of fans around the world, who love the Clash of Clans and Clash Royale brands,” said WildBrain CPLG EVP, Maarten Weck. “We’re thrilled now to enter into this partnership with Supercell to launch a new licensing program for these iconic brands. By leveraging our truly global licensing reach, combined with our deep expertise in local territories, we aim to build an offering across consumer products and experiences for Clash of Clans and Clash Royale that will bring their legions of devoted fans around the world exciting and entertaining new ways to celebrate and engage with these legendary brands.” 
Supercell and WildBrain CPLG plan to launch a global cross-category consumer products program for the franchise.
The target categories for the licensing program include toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.
“The World of Clash continues to grow through new games, content, experiences and now, products,” said Supercell’s Andrea Fasulo. “We are thrilled to be partnering with WildBrain CPLG to expand Clash fandom and lead the franchise to new levels of success. With some of the most beloved and recognizable mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale, with product lines that will excite the games’ most passionate and dedicated players, reach new audiences and continue to grow the Clash brand.”
Supercell’s World of Clash franchise is featured this week at the Licensing Expo at WildBrain CPLG’s booth F214.