Hidden Pigeon Company Up to Bat with New York Yankees Apparel

By Allison Watkinson
TLL Reporter
Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees.
New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.
The co-branded baseball caps from New Era are available in both adult and kids hat sizes. 
“New Era is proud to be a part of this collaboration between Hidden Pigeon Company and the New York Yankees,” said New Era Cap SVP, Mark Maidment. “These events will be a unique experience for all parties involved and we are excited to be a part of them.”
OT Sports has introduced a collection of New York Yankies x Hidden Pigeon apparel that features The Pigeon and Elephant & Piggie characters playing baseball in Yankees jerseys. The co-branded apparel line includes t-shirts and sweatshirts designed for men, women and children.
“OT Sports is honored to partner with Hidden Pigeon Company and the New York Yankees to bring fans a fun line of quality apparel featuring The Pigeon and Elephant & Piggie,” said OT Sports EVP, Scott Gollnick. “This is a unique and exciting co-brand that will have something for everyone in the family, and we are thrilled to be a part of it.”
The new co-branded merchandise was debuted in advance of two Mo Willems Family Days at Yankee Stadium scheduled on Aug. 3 for The Pigeon and Sept. 1 for Elephant & Piggie.
Fans who purchase special event tickets for these dates were offered limited-edition collectible bobbleheads of The Pigeon and Elephant & Piggie for their respective Family Day events.
To further celebrate the licensed collection and The Pigeon Family Day event, a large mascot of The Pigeon greeted the special event attendees and The Pigeon’s creator, Mo Willems, threw the baseball game’s ceremonial first pitch.
“We are absolutely thrilled to be working with the famed New York Yankees and these amazing partners, New Era Cap and OT Sports,” said Hidden Pigeon SVP, Tori Cook. “This special collaboration between The Pigeon and Elephant & Piggie and baseball’s legendary Yankees is a definite home run.”
Founded in early 2023 by children’s author Mo Willems, Stampede Ventures and RedBird Capital Partners, Hidden Pigeon Company is an entertainment company that focuses on expanding Willems entertainment brands to reach new media platforms and population demographics.
Willem’s portfolio of family-friendly IP includes a wide range of characters and stories such as The Pigeon, Unlimited Squirrels, Elephant & Piggie, Knuffle Bunny, Cat the Cat and more.
“The Pigeon and Elephant & Piggie are beloved characters, and this collaboration provides a special opportunity for devotees young and old to have merchandise that reflects their enthusiasm for Willems’ timeless books and the New York Yankees,” said New York Yankees SVPA, Marty Greenspun. “The collection was a lot of fun to put together, and we can’t wait to see fans enjoying it.”
The officially licensed NY Yankees x Hidden Pigeon merchandise is currently available for purchase at the Yankee Stadium.
The New York Yankees are a Major League Baseball team that has won 27 World Series championships and 40 American League pennants since it first began in 1903.