By Allison Watkinson TLL Reporter Canada Soccer has partnered with gaming and media company Gamefam to introduce the Canadian Men's National Team to FIFA Super Soccer, a popular soccer game on Roblox. The activation appeared as the country prepares to co-host the FIFA World Cup this summer along with its neighbours Mexico and the United States. The Roblox-hosted game … [Read more...] about Host Team Canada Brings Its Team to Roblox Ahead of World Cup
Sports
Auckland FC Comes to Unlikely Deal for McDonald’s Pickle Juice
By Allison Watkinson TLL Reporter Auckland FC has just signed a big deal for a big dill, namely, for a new pickle juice made from McDonald's leftover pickle juice. Auckland FC is a top professional football club in New Zealand, and is tapping into the market for functional beverages. Pickle juice is a top food and beverage trend this year, as athletes and people … [Read more...] about Auckland FC Comes to Unlikely Deal for McDonald’s Pickle Juice
Hurley and Carissa Moore Launch Surf Collection Rooted in Hawaiian Culture
By Allison Watkinson TLL Reporter The surf brand Hurley has released a new capsule collection developed in collaboration with five-time World Surf League champion Carissa Moore. The Hurley x Moore Aloha Collection includes performance surf wear and lifestyle pieces priced from $30 to $100. The line is available now at hurley.com and in select retail stores. Moore is truly a … [Read more...] about Hurley and Carissa Moore Launch Surf Collection Rooted in Hawaiian Culture
Three Major Licensing Agency Representation Deals Signed This Week
NHL Players' Association Signs With Brandgenuity; Joester Loria to Represent IPX Brands; IMG Developing Location-Based Entertainment Program for StudioCanal TLL Staff Brandgenuity Scores Deal With the NHL Players' Association in Europe Brandgenuity, a global licensing agency, has been appointed as the exclusive licensing representative for the NHL Players' Association across … [Read more...] about Three Major Licensing Agency Representation Deals Signed This Week
Expo Feature: BrownTrout Marking 40th Anniversary on Its Calendars
TLL FEATURE Since 1986, BrownTrout has grown from an ambitious independent calendar publisher into a global force by treating dates not as empty boxes, but as the framework of people’s lives. Behind every square on a monthly grid there is a story: a concert, a first day of school, a deadline, a long-planned trip, or a quiet evening at home. BrownTrout’s guiding insight has … [Read more...] about Expo Feature: BrownTrout Marking 40th Anniversary on Its Calendars
Spin Master Extends Monster Jam Toy License for 10 More Years
By Allison Watkinson TLL Reporter Spin Master has renewed its worldwide master toy licensing agreement with Feld Motor Sports for Monster Jam, extending the partnership for an additional 10 years. Both companies say the collaboration was renewed as it continues to drive strong sales growth in the competitive vehicles category. Jeff Bialosky, senior vice president of global … [Read more...] about Spin Master Extends Monster Jam Toy License for 10 More Years
CAA Brand Management To Represent ONE Championship in Asia
By Allison Watkinson TLL Reporter The martial arts brand ONE Championship hopes to punch above its weight class as it has engaged CAA Brand Management for licensing representation. CAA Brand Management, a division of Creative Artists Agency, announced Thursday it has been appointed the official licensing agent for ONE Championship in Asia. ONE lays claim to being the … [Read more...] about CAA Brand Management To Represent ONE Championship in Asia
Panini Signs Exclusive Deal with WNBA Legend Sue Bird
By Allison Watkinson TLL Reporter Panini America has secured a multi-year licensing partnership with WNBA star Sue Bird for exclusive autographed trading cards and memorability. The licensed products will be featured across the company's WNBA collections through its Prizm and Origins labels, as well as in select Panini marketing initiatives. Additionally, Panini will … [Read more...] about Panini Signs Exclusive Deal with WNBA Legend Sue Bird
Truly Hard Seltzer Invites You to Rename Your Town for U.S. Soccer
By Gary Symons TLL Editor in Chief Do you really hate the name of your town? And do you truly believe the U.S. team will win the FIFA World Cup? If the answer to both those questions is yes, then you might just want to drop a line to Truly Hard Seltzer. As the biggest soccer tournament in history arrives on U.S. and Canadian soil this summer, belief in the American … [Read more...] about Truly Hard Seltzer Invites You to Rename Your Town for U.S. Soccer
Jackie Robinson Estate Hits Licensing Home Run for Anniversary Celebration
By Gary Symons TLL Editor in Chief The Jackie Robinson Estate is spotlighting a broad slate of licensing activations from partners across sports, entertainment and retail in honor of Jackie Robinson Day. The event marks the anniversary of Robinson’s Major League Baseball debut on April 15, 1947, when he broke the league’s color barrier as its first Black player. The … [Read more...] about Jackie Robinson Estate Hits Licensing Home Run for Anniversary Celebration