By Allison Watkinson
TLL Reporter
Authentic Brands Group has signed a long-term agreement with Orbico Group to expand the Dockers brand across Europe and Central Asia.
Dockers is an American fashion brand that specializes in casual clothing such as khakis and chinos.
Following Authentic’s recent acquisition of the brand, Dockers will be launching a series of global marketing initiatives and partnerships that amplify its visibility and engagement.
“Partnering with Orbico allows us to bring Dockers to a key market while maintaining the brand’s authentic heritage,” said Authentic president, Henry Stupp. “This partnership builds on Authentic’s established relationship with Orbico, following our successful partnership on the Champion brand across EMEA. Together with Orbico, we will extend Dockers’ iconic appeal, expand the assortment, and position the brand for long-term growth in the region.”
Through this new licensing partnership, Orbico will be responsible for overseeing the fashion brand’s distribution, manufacturing and design across numerous retail markets and product categories.
This includes product categories such as sportswear, activewear, socks, hosiery, performance footwear, outerwear, bags, swimwear and more.
“This partnership marks an important step in deepening Orbico’s relationship with Authentic and reinforcing our leadership in brand distribution across the region,” said Orbico chief business officer, Edward Malky. “Dockers holds strong equity and recognition among European consumers, and together we will focus on maximizing its potential through strategic channel expansion and localized brand execution.”
Authentic Brands Group is a global company and IP platform that specializes in brand development, licensing, marketing, entertainment, digital content services and more.
The company owns an extensive portfolio of lifestyle, entertainment and media brands that are currently sold in more than 150 countries around the world.
Owned by Branko Roglić, Orbico Group is a distribution company with operations across 55 countries.
The company provides its services to global partners who aim to build their brands across the FMCG, beauty, sportswear, salon professional, supply solutions and tourism industries.
Image Credit: Authentic Brands Group/Dockers.
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