By Allison Watkinson TLL Reporter Care Bears is partnering with footwear maker Leomil to launch a children's shoe collection featuring the iconic characters. Designed to capture the heartwarming spirit of Care Bears, the collection will feature colorful styles for children and families who cherish the popular characters, including light-up soles that will allow kids to … [Read more...] about Leomil Lighting Up Care Bears World With New Footwear Line
Fashion Licensing
Authentic Signs Deal to Expand Lee in Mexico
By Gary Symons TLL Editor-in-Chief Authentic Brands Group has signed its third expansion deal in recent months for the denim brand Lee, which will see the company expanding sales in Mexico. ABG says it has inked a strategic partnership agreement with Union Group, which will serve as Lee’s strategic operating partner in Mexico. The flurry of activity around Lee … [Read more...] about Authentic Signs Deal to Expand Lee in Mexico
Jell-O and Tower 28 Launch a Limited-Edition Lip Collection
By Allison Watkinson TLL Reporter Finally, a lip collection that's not only beautiful, but also lip-smacking good! Jell-O and beauty brand Tower 28 revealed they are launching a limited-edition lip product collection combining Jell-O-inspired flavors with Tower 28's lip products. The collection includes two sets: the Lip Jelly Duo, priced at $24, and the Lil' Pudding Snack … [Read more...] about Jell-O and Tower 28 Launch a Limited-Edition Lip Collection
Lee Partners With HiMaxx for Expansion Into China
By Allison Watkinson TLL Reporter Authentic Brands Group has big plans for its newly acquired Lee denim company in China. The global brand company has named Shanghai Huizhong Technology, better known as HiMaxx, as the operating partner for the Lee brand in China, Hong Kong and Macau. Under the agreement, HiMaxx will manage Lee's business operations in the three markets, … [Read more...] about Lee Partners With HiMaxx for Expansion Into China
Reebok Names Hilary Duff Newest Brand Ambassador
By Allison Watkinson TLL Reporter Reebok has named Hilary Duff as its newest brand ambassador, the sports culture brand announced. Duff's debut campaign for the brand, titled "Unfiltered & Unstoppable," launches Aug. 31 and will spotlight the latest Reebok apparel and accessories, according to the company. The campaign will feature active and lifestyle fashions designed … [Read more...] about Reebok Names Hilary Duff Newest Brand Ambassador
Earthbound Named Licensing Agency for Fashion Brand Hutch
By Allison Watkinson TLL Reporter Earthbound Brands has been named the exclusive licensing agency for the contemporary fashion brand Hutch, the companies announced. Through the partnership, Earthbound Brands will lead the expansion of Hutch into new lifestyle categories, including footwear, handbags, accessories, fragrance, athleisure, intimates, sleepwear and home. Hutch, … [Read more...] about Earthbound Named Licensing Agency for Fashion Brand Hutch
Authentic Partners with Drake to Scale OVO Globally
By Gary Symons TLL Editor in Chief Authentic Brands Group has just acquired a majority stake in the Canadian rapper Drake's lifestyle brand OVO, aka October's Very Own. ABG says it has purchased the intellectual property of OVO, the premium lifestyle brand co-founded by Drake, but added the musician maintains a significant stake, and will continue shaping OVO's … [Read more...] about Authentic Partners with Drake to Scale OVO Globally
Earthbound to Represent Licensing for Bombay Home Furnishings
By Allison Watkinson TLL Reporter Earthbound Brands has been named the exclusive licensing agency for Bombay, the heritage home furnishings brand known for delivering timeless style and accessible luxury for more than four decades. Founded in New Orleans in 1978 as a mail-order company, Bombay has long been recognized for blending classic design with contemporary … [Read more...] about Earthbound to Represent Licensing for Bombay Home Furnishings
Sprayground Partners With New York Botanical Garden on 30-Piece Collection
By Allison Watkinson TLL Reporter Sprayground, a streetwear brand known for its backpack designs, has partnered with the New York Botanical Garden to launch a 30-piece collection of bags and accessories inspired by the garden's landscapes and plant collections. The new backpacks and accessories draw inspiration from the botanical garden's landscapes, floral displays and … [Read more...] about Sprayground Partners With New York Botanical Garden on 30-Piece Collection
Marquee to Buy Canadian Outdoorsy Fashion Brand “Roots”
By Gary Symons TLL Editor in Chief The ultra-Canadian outdoor and fashion brand Roots has agreed to an acquisition offer from Marquee Brands. Root has seen a great deal of success over the past several years, and so Marquee says it has agreed to pay $4.10 Canadian per share, which is a 36% premium over Roots' closing share price on March 2, 2026. That was the last trading … [Read more...] about Marquee to Buy Canadian Outdoorsy Fashion Brand “Roots”