By Allison Watkinson
TLL Reporter
Athletic wear brand Reebok and tennis brand Prince — both owned by Authentic Brands Group — have just signed new apparel deals.
Reebok’s deal is particularly interesting, as the company has just announced a strategic collaboration with GLDN PNT to launch exclusive apparel for the fast-growing game ‘padel’. For the uninitiated,
Not to be outdone on the court, tennis innovator Prince announced a partnership with apparel wholesaler C-Life Group to design, manufacture, and distribute Prince apparel across the United States and Canada.
The partnership will span men’s, women’s, and kids’ sportswear (off-court), activewear (on-court), outerwear, and swimwear, marking a significant step in the continued expansion of the brand.
Reebok and GLDN PNT’s Plan to Peddle Padel Apparel
While not yet as well known as tennis or pickle ball, padel is one of the world’s fastest growing sports. It’s seen an explosion of both participation and fan engagement in recent years, which inspired Reebok to step onto the padel court for the first time.
Reebok is working in partnership with GLDN PNT, a brand born from and built specifically for the padel movement.
The Reebok x GLDN PNT collection features a range of high-performance apparel, including the ID Train Short Sleeve Tech Tee, Speed Racer Tank, ID Performance Tech Tee, ID Train Tri Back Bra, and WOR 9 in Woven Short. Each piece is designed with the modern padel player in mind, blending innovative materials, functional design, and bold style.
“Padel is more than a sport; it’s a global movement, and we’re thrilled to partner with Reebok to raise the bar for padel apparel,” said Scott London, Founder of GLDN PNT. “Our mission has always been to celebrate the culture and community of padel, and this collaboration gives us the reach and resources to inspire even more players around the world. We’re making the moment count, on and off the court.”
Reebok says this partnership represents an opportunity to join the padel community in a meaningful and authentic way.
“Padel’s incredible growth represents the kind of energy and passion that Reebok has championed for decades,” said SVP of Reebok Daniel Schachne. “By collaborating with GLDN PNT, a brand deeply rooted in the sport, we’re excited to deliver innovative performance apparel to padel athletes everywhere and support the vibrant community driving the sport forward.”
The Reebok x GLDN PNT collection is available now at GLDNPNT.com.
Prince Expands Its Presence Beyond the Tennis Court
Every tennis player in the world knows Prince. The company has been providing high performance racquets, gear and apparel for the sport for more than 50 years, and pioneered the over-sized racquets that are now standard in the game.
Now that racquet sports of all kinds have gained a renewed global momentum, Prince says tennis-inspired style is gaining ground, with Prince uniquely positioned to evolve into a comprehensive performance and lifestyle apparel brand.
As a result, Prince is serving up new fashion options through its partnership with C-Life Group.
Through this partnership, C-Life Group will unveil a product lineup that reflects Prince’s heritage while capturing its modern relevance. The partners say the new collections will blend on-court innovation with off-court versatility designed for athletes, enthusiasts, and consumers who see tennis not just as a sport, but as a lifestyle.
“Prince is one of the most iconic names in racquet sports, with a legacy built on performance and innovation,” said Christina Martin Pieper, Executive Vice President, Lifestyle at Authentic. “As tennis, padel, and pickleball continue to gain cultural and commercial momentum, we see a significant opportunity to grow Prince beyond equipment and into a scaled apparel business.
“C-Life Group’s category expertise and retail strength make them the right partner to execute this next chapter and expand Prince apparel across North America.”
Smiley Company Plays in The Sandbox Metaverse for the First Time
Founded in 1989 and headquartered in New York, C-Life Group is a leading apparel manufacturer and licensing partner producing collections across sportswear, fleece, outerwear, fashion basics, and accessories for men, women, and children.
Known for its speed-to-market capabilities, its vertically integrated design and sourcing model, and strong retail relationships, the company has recently expanded its brand licensing portfolio to include labels such as Von Dutch, Palm Angels, and Dickies, further strengthening its position across both contemporary fashion and legacy brands.
“Prince is a heritage performance brand with tremendous cultural equity and untapped opportunity in apparel,” said Abe Anteby, Chief Operating Officer at C-Life Group. “Our approach is brand-first and long-term. We see an opportunity to build a sustainable, multi-season apparel business that delivers both technical performance on the court and versatile style off the court.
“We look forward to working closely with Authentic to reintroduce Prince apparel to the market in a way that respects its legacy and resonates with today’s consumer.”
The first collections under the new partnership are expected to launch in Summer ‘26, with distribution across key retail partners throughout the United States and Canada.