By Allison Watkinson TLL Reporter Surge Brands has been appointed by Sea Breeze as the exclusive global licensing agent for its Bosco chocolate syrup brand. Under the new partnership, Surge Brands will work to expand Bosco through a comprehensive licensing program that will reach additional customer demographics, retail markets and product categories. “Bosco is a … [Read more...] about Surge Brands Named Licensing Agent for Bosco Chocolate Syrup
Corporate
Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
TLL Staff Sephora Collection has partnered with the Tabasco brand on a limited-edition beauty collaboration that brings the hot sauce maker into the cosmetics category for the first time. The deal was facilitated by IMG Licensing. The collaboration centers on Sephora Collection’s Outrageous Plump Volume Effect Lip Gloss, formulated with chili pepper extract and hyaluronic … [Read more...] about Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
Early Bird Registration for Licensing Expo 2026 Ends January 31
TLL Staff There's just a few weeks left to take advantage of Early Bird registration discounts for Licensing Expo 2026. Organizer Informa Markets says early registration will end on January 31 for this year's Expo, which returns to the Mandalay Bay resort from May 19–21. Licensing Expo 2026 is expected to bring together 5,000-plus brands for opportunities to engage with … [Read more...] about Early Bird Registration for Licensing Expo 2026 Ends January 31
Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products. The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand. “We’re excited to have partnered with … [Read more...] about Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
Kevin Hart Becomes Partner and Investor in Authentic Brands Group
By Gary Symons TLL Editor in Chief Caption: Hollywood comic actor Kevin Hart (left), with Authentic Brands Group CEO Jamie Salter. Image credit: ABG The Hollywood actor and comedian Kevin Hart has entered into a deep partnership with global licensing giant Authentic Brands Group. A joint statement says the partnership has two primary facets. Through the agreement, Hart and … [Read more...] about Kevin Hart Becomes Partner and Investor in Authentic Brands Group
Cinemark and Lowe’s Launch National Popcorn Day Partnership
By Allison Watkinson TLL Reporter Cinemark and Lowe's are teaming up for National Popcorn Day with a two-day Bring Your Own Bucket collaboration. Running from January 18 to 19, the co-branded event allows Cinemark customers to bring their own container to be filled with the theater's concession-style popcorn. “At Cinemark, popcorn is more than just a snack, it is … [Read more...] about Cinemark and Lowe’s Launch National Popcorn Day Partnership
Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
By Gary Symons TLL Editor in Chief Crayola has teamed up with McDonald's Restaurants for their first ever global collaboration on Happy Meal prizes. The space-themed Happy Meals are designed to propel kids' imagination into orbit and transform the universe into a canvas for creativity. The Happy Meal features an exclusive lineup of co-branded, space-themed activity … [Read more...] about Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
VSP Vision Acquires Branded Eyewear Maker Marcolin
TLL Staff VSP Vision completed in December the acquisition of Marcolin, a global leader in eyewear design, manufacturing, and distribution. VSP bought out the company from PAI Partners and other minority shareholders. The deal is significant for the licensing industry, as Marcolin is a major player in the sector. Marcolin's portfolio of luxury and lifestyle … [Read more...] about VSP Vision Acquires Branded Eyewear Maker Marcolin
Licensing Roundup: The Deals You May Have Missed Over the Holidays
‘Puzzles & Survival’ Concludes TRANSFORMERS Collaboration With Epic Finale37GAMES’ hit mobile title Puzzles & Survival is concluding its year-long crossover with TRANSFORMERS with a final chapter released December 15, 2025. The finale event brings iconic characters such as Megatron and Starscream together with Optimus Prime and Bumblebee in a dramatic narrative arc … [Read more...] about Licensing Roundup: The Deals You May Have Missed Over the Holidays