By Gary Symons TLL Editor in Chief Volkswagen and MC E-Bike have released a new, retro-styled e-bike, inspired by Volkswagen's 'Bulli' minivan. With an iconic retro design and state-of-the-art e-bike technology blended into a revolutionary fusion: The officially licensed Volkswagen Bulli Bike blends a sharp retro design that conceals state-of-the-art e-bike … [Read more...] about MC Releases Stunning New E-Bike Inspired by Volkswagen
Corporate
Krispy Kreme Debuts Dr. Seuss Inspired Merry Grinchmas Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme is launching a Merry Grinchmas doughnut collection based on licensed characters from How the Grinch Stole Christmas! by Dr. Seuss. The Merry Grinchmas doughnut collection will feature three new doughnut varieties, along with two classic Krispy Kreme Christmas flavors. “Who wants to celebrate Christmas with Krispy … [Read more...] about Krispy Kreme Debuts Dr. Seuss Inspired Merry Grinchmas Doughnuts
Unisnacks and Cloudco Launch Tropical Care Bears Beverages
By Allison Watkinson TLL Reporter Born to License has brokered a licensing partnership between Unisnacks and Cloudco Entertainment for a Care Bears-inspired Kato beverage collection in the UK. The Kato beverage collection will include seven fruit-flavored drinks that are designed to match with different characters from the Care Bears brand. The flavors featured in … [Read more...] about Unisnacks and Cloudco Launch Tropical Care Bears Beverages
Pizza Hut Launches Limited-Edition Tomato Wine with Irvine’s Just Beyond Paradise
By Allison Watkinson TLL Reporter Pizza Hut has launched a limited-edition tomato wine to pair with its classic pizza menu in partnership with Irvine's Just Beyond Paradise winery. Crafted at Irvine's Just Beyond Paradise winery in Kansas, Tomato Wine by Pizza Hut offers an aromatic blend of fresh herbs and spices with notes of sun-ripened tomato and toasted oak. The … [Read more...] about Pizza Hut Launches Limited-Edition Tomato Wine with Irvine’s Just Beyond Paradise
WildBrain CPLG Wins Global Contract to Represent Peugeot
By Allison Watkinson TLL Reporter Wildbrain CPLG scored a huge win, being appointed the global licensing agency for the massive French brand Peugeot. Most people outside of Europe know Peugeot best for its automotive brand, but the 210-year-old company is also a leading producer of many different products. Wildbrain CPLG was engaged by parent company … [Read more...] about WildBrain CPLG Wins Global Contract to Represent Peugeot
Homesick Creates Candle That Smells Like KFC Fried Chicken
By Gary Symons TLL Editor in Chief If you're hungry for a scented candle, or just plain hungry, Homesick Candles has a new candle that smells like a KFC Bucket of Chicken. As well, Homesick has come up with a side dish to go with it, namely a scented candle with the aroma of KFC's Buttery Biscuits. Can the KFC French Fries Candle be far behind? I was particularly … [Read more...] about Homesick Creates Candle That Smells Like KFC Fried Chicken
“Mama Mia!” Super Mario in Sweet Deal With Hershey
By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future
Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
By Allison Watkinson TLL Reporter Papa John's International has appointed Jenna Bromberg to serve as the company's new chief marketing officer. Bromberg will also be responsible for overall management of the company's brand licensing program. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help … [Read more...] about Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s