By Allison Watkinson TLL Reporter Hormel Black Label and McCormick & Company have teamed up to introduce limited-edition bacon that's flavored with Frank's RedHot. "For fans of that glorious, sizzling, smoky, crispy slice of bacon, we are happy to layer on Frank's RedHot iconic flavor with Hormel Black Label bacon to spark what we know will be unforgettable … [Read more...] about Hormel Black Label and Frank’s RedHot Collab on Spicy Bacon
Trademarks/Brands
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Kellanova Expands Ongoing Partnership With Beanstalk
TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk
HTeaO and Tony’s Chocolonely Collaborate on Exclusive Latte
By Allison Watkinson TLL Reporter HTeaO and Tony’s Chocolonely have launched a licensing collaboration for a limited-edition Tony’s Chocolonely Peanut Butter Latte. The new latte is made using HTeaO's Free Rein Homestead espresso, whole milk, Monin Peanut Butter and Cookie Butter syrups, whipped cream topping and shavings from Tony's milk chocolate bar. Despite its … [Read more...] about HTeaO and Tony’s Chocolonely Collaborate on Exclusive Latte
Food and Beverage Reports Show Modest Growth and Challenges for Licensing
By Gary Symons TLL Editor in Chief Global food and beverage sales are holding firm in 2025, with Circana LLC reporting performance in line with earlier forecasts despite economic uncertainty, stubborn inflation in select commodities and evolving consumer behavior. The company’s newly released Circana Compass insights offer a detailed look at the global retail food and … [Read more...] about Food and Beverage Reports Show Modest Growth and Challenges for Licensing
Cheez-It Creates a Savory Twist on the Gingerbread House
TLL Staff A holiday staple is getting a bold new twist this year, as Cookies United and Cheez-It unveiled the Cheez-It Holiday House Kit, a limited-edition take on the traditional gingerbread house. The kit replaces gingerbread walls with cheese-flavored cookies and includes Cheez-It crackers, candies and icing for decorating. Cookies United, a bakery company known for … [Read more...] about Cheez-It Creates a Savory Twist on the Gingerbread House
Swizzels and English Cheesecake Partner on a Very British Dessert
TLL Staff British confectionery maker Swizzels has teamed with English Cheesecake Company to launch a new dessert inspired by the brand’s popular Squashies candy. The collaboration, brokered by Blonde Sheep Licensing, will see the debut of Squashies Cheesecake Slices in Sainsbury’s stores beginning on September 11. The dessert combines layers of fruit-flavored … [Read more...] about Swizzels and English Cheesecake Partner on a Very British Dessert
Circle K and Guy Fieri Fire Up Flavorful Collaboration
By Allison Watkinson TLL Reporter Alimentation Couche-Tard and Guy Fieri are teaming up to bring a selection of Flavortown menu items to Circle K convenience stores. The collaborative partnership will bring a total of 11 licensed items to participating Circle K and Holiday Stationstore locations. “Flavortown is as much a lifestyle as it is a place so when it comes … [Read more...] about Circle K and Guy Fieri Fire Up Flavorful Collaboration
Fanta Putting Horror Icons on Soda Cans for Halloween
By Gary Symons TLL Editor in Chief This Halloween, some of cinema’s most infamous villains won’t just be lurking in theaters and haunted houses; they’ll be staring back from soda cans. Fanta announced Tuesday it is partnering with Universal Pictures and Blumhouse to launch a global Halloween campaign featuring five horror icons. They include Chucky from the “Child’s Play” … [Read more...] about Fanta Putting Horror Icons on Soda Cans for Halloween
Kraft Heinz to Split Into Two Independent Companies in 2026
By Gary Symons TLL Editor in Chief Image credit: Photo of the Kraft Heinz global headquarters, courtesy of The Kraft Heinz Co. Earthshaking news in the food and beverage sector as Kraft Heinz, one of the world's largest food brands, announced it is splitting the company into two separate entities. The Kraft Heinz Co. says its board of directors has unanimously approved a … [Read more...] about Kraft Heinz to Split Into Two Independent Companies in 2026