The Licensing Letter

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Wildbrain Builds on LEGO Partnership with YouTube Distribution Agreement

By Allison Watkinson TLL Reporter WildBrain and the Lego Group have expanded their existing partnership to include licensed Lego content on Wildbrain's YouTube distribution network. An expansion of an existing licensing partnership, the updated agreement has added official content from four different Lego franchises to the company's extensive global network of Youtube … [Read more...] about Wildbrain Builds on LEGO Partnership with YouTube Distribution Agreement

HBO and Max Decide Not to Renew Sesame Street Deal

By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal

Shop Emily in Paris Fashion With Google Lens Technology

By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology

Hasbro and Amazon Host Peppa Pig Dance Party Campaign

By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign

Kartoon Studios Says Expansion Plan Paying Off in 2024

By Gary Symons TLL Editor in Chief Kartoon Studios' gamble on growth has paid off, as the company says it is achieving its goal of becoming "Netflix for kids." The studio says viewership has increased dramatically at the same time the flagship asset Kartoon Channel! is enjoying increased profitability. Typically, most streaming platforms have struggled to attain … [Read more...] about Kartoon Studios Says Expansion Plan Paying Off in 2024

Take a Bite Out of Summer with Rugged Shark Week Clogs

By Gary Symons TLL Editor in Chief Rugged Shark and Discovery's Shark Week are teaming up for the second year in a row, as themed unisex clogs hit the shelves this week in Walmart stores across the US. Rugged Shark is a leading outdoor lifestyle brand, and their licensed Shark Week clogs were a big hit last year, prompting Warner Bros. Discovery Global Consumer Products … [Read more...] about Take a Bite Out of Summer with Rugged Shark Week Clogs

Toonz and Driver Studios Partnership To Allow Audience Reaction to Drive Storylines

By Gary Symons TLL Editor in Chief Animation studio Toonz Media Group has engaged in an intriguing partnership with Driver Studios, that could change the way content creators engage with the audience. According to a statement from the two companies, the tech partnership could even shape how story lines develop, starting with a new 3D animated series called The … [Read more...] about Toonz and Driver Studios Partnership To Allow Audience Reaction to Drive Storylines

Millimages Signs Pair of Licensing and Distribution Deals

TLL Staff The animation house Millimages has signed a fashion deal for its Molang brand, and added a distribution partner for six of its preschool series. The licensing agreement is with Fashion UK, which secured an exclusive, multi-year partnership with Millimages for Molang. The agreement will see Fashion UK creating a new line of children's and adult apparel in the UK and … [Read more...] about Millimages Signs Pair of Licensing and Distribution Deals

Moonbug Launches Own Blippi Channel on Samsung TV Plus

By Gary Symons TLL Editor in Chief The children's animated megahit Blippi is getting its own dedicated channel on Samsung TV Plus, Moonbug Entertainment has announced. Moonbug, a part of Candle Media, revealed it has created the first free, ad-supported streaming TV (FAST) channel for all things Blippi. Blippi is among the two most popular shows produced by Moonbug, … [Read more...] about Moonbug Launches Own Blippi Channel on Samsung TV Plus