TLL Staff Mars and Crocs are stepping into new territory together with a new footwear collection inspired by M&M’S. The candy brand, part of the Mars portfolio of confections, has announced its first collaboration with footwear company Crocs. The partners are now unveiling a playful collection that combines the candy brand’s iconic colors with Crocs’ unmistakable comfort … [Read more...] about M&M’S and Crocs Team Up for a ‘Sweet Feet’ Collection
Fashion
Wrangler and Coors Apparel Delivered by ‘Cowboy Couriers’ on Horseback
By Gary Symons TLL. Editor in Chief People are used to selecting home delivery when they buy clothes online, but what if your next online order was delivered to your door by a cowboy or cowgirl on horseback? That’s the Old West twist that Coors Original x Wrangler are bringing to their first-ever Canadian co-collection of Western apparel; an 11-piece capsule of embroidered … [Read more...] about Wrangler and Coors Apparel Delivered by ‘Cowboy Couriers’ on Horseback
Laura Ashley Marks 100 Years With Global Campaign
By Gary Symons TLL Editor in Chief Marquee Brands is launching a year-long celebration to honor the centenary of pioneering British designer Laura Ashley. Ashley, born in 1925, is the designer who built one of Britain’s most recognizable lifestyle brands. The current brand owner, Marquee, is now honoring Ashley's legacy with a year-long campaign. The campaign, titled Laura … [Read more...] about Laura Ashley Marks 100 Years With Global Campaign
Authentic Brands Group Names New U.S. Operating Partners for Forever 21
TLL Staff Authentic Brands Group has named new U.S. operating partners for its Forever 21 brand, marking what the company calls a pivotal step in the fashion retailer’s shift toward a digital-first, consumer-led strategy. The new partner network includes Unique Brands, Mark Edwards Apparel and Kidz Concepts. Each will oversee specific categories of Forever 21’s business in … [Read more...] about Authentic Brands Group Names New U.S. Operating Partners for Forever 21
Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
By Allison Watkinson TLL Reporter AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand. “American Eagle and Travis Kelce were destined to collaborate," said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation—that’s what I call a … [Read more...] about AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a total of 91 different clothing items that feature licensed characters and imagery from the Hasbro brands. The apparel designs are available across a range of … [Read more...] about SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
Stetson and CLC Create Collegiate Headwear
By Allison Watkinson TLL Reporter Stetson and L2 Brands have partnered with CLC to introduce a licensed, western-inspired headwear collection for seven university brands in the US. The institutions included in the collection are the Texas A&M University, the University of Texas, University of Oklahoma, Texas Christian University, Stetson University and Oklahoma State … [Read more...] about Stetson and CLC Create Collegiate Headwear
Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with Nike to create a new selection of Yu-Gi-Oh! inspired footwear and apparel. The collection includes a replica of the NIKE Air Max 95 QS YGO shoe seen in Kazuki Takahashi's Yu-Gi-Oh!. It also features a line of complementary apparel that includes design inspiration from both … [Read more...] about Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss
By Allison Watkinson TLL Reporter LAWLESS Beauty and LoveShackFancy have launched a collaborative partnership to introduce new shades to the beauty brand's lipcare portfolio. "The perfect lip really is the perfect finishing touch—it completes the look, whether you're wearing a full gown or just your everyday uniform," said LoveShackFancy founder, Rebecca Hessel Cohen. "Just … [Read more...] about LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss