By Gary Symons TLL Editor in Chief Gamefam is bringing Moose Toys' best selling Heroes of Goo Jit Zu line into two of its hit games on the Roblox platform. The Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion … [Read more...] about GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
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Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
By Gary Symons TLL Editor in Chief Shane Harmon has been named Managing Director of Experiences for TEG, a global leader in Live Entertainment, Ticketing and Technology. Harmon is an experienced executive in the sports and entertainment sectors, and joins TEG with more than 25 years of experience in the industry. Harmon most recently worked as the Chief Executive at … [Read more...] about Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
Fonterra and Superbrewed Food Collaborate on Sustainable Food Tech
By Gary Symons TLL Editor in Chief The global dairy co-operative Fonterra has teamed up with Superbrewed Food to develop sustainable new sources of high-protein foods through biomass fermentation. The technology represents a growing segment in global food production, as it allows for large-scale production of high-protein foods at low cost. The technology is both … [Read more...] about Fonterra and Superbrewed Food Collaborate on Sustainable Food Tech
Merchantwise To Rep Hasbro in the Pacific Region
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has announced Merchantwise will be its new licensing agency for its brands in Australia and New Zealand. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The company has now been 'onboarded' as Hasbro’s agency to … [Read more...] about Merchantwise To Rep Hasbro in the Pacific Region
BBC Studios Renews Bluey Licensing Partnership with Moose Toys
By TLL Editorial Staff BBC Studios has renewed its ongoing global licensing partnership with Moose Toys for the Bluey entertainment brand. Moose Toys is a global company that designs, develops and manufactures a broad range of products across categories like action figures, collectibles, crafts, dolls, games, plush, preschool, youth electronics and more. The updated licensing … [Read more...] about BBC Studios Renews Bluey Licensing Partnership with Moose Toys
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made with … [Read more...] about Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
By Allison WatkinsonTLL ReporterAsembl has secured a licensing partnership between Diageo and Mondelēz International for a new Baileys-flavored Cadbury Old Gold chocolate block for the Australian market.Part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, lifestyle and fast-moving consumer goods.Working alongside global … [Read more...] about Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees
Beautify Your Tea and Crumpets With Laura Ashley Small Appliances From VQ
By Allison Watkinson TLL Reporter Laura Ashley has partnered with VQ to expand its U.S. product portfolio with a new line of licensed small kitchen appliances. VQ is a British manufacturing company that specializes in home electronics and appliances. The company offers a wide range of products across household appliances, kitchen technology, digital radios, bluetooth … [Read more...] about Beautify Your Tea and Crumpets With Laura Ashley Small Appliances From VQ
Who’s News: Paramount Global Names New VP of Consumer Products
TLL Staff Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel. Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount. “Rebecca is … [Read more...] about Who’s News: Paramount Global Names New VP of Consumer Products