By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel
Europe
ITV Named Licensing Representative for The Masked Singer UK
By Allison Watkinson TLL Reporter Bandicoot Scotland has appointed ITV Studios as the official licensing agent for The Masked Singer TV series in the UK. As the new UK representative for the reality TV franchise, ITV Studios' licensing team will work to expand The Masked Singer brand across a wide range of product categories. “After 6 amazing series, The Masked Singer … [Read more...] about ITV Named Licensing Representative for The Masked Singer UK
Swizzels and Emma Bridgewater Announce Love Hearts Pottery
By Allison Watkinson TLL Reporter Swizzels has partnered with Emma Bridgewater for a licensed pottery collection inspired by the Love Hearts candy brand. Brokered by Blonde Sheep Licensing, the collaborative partnership will offer a range of hand-painted tabletop pottery that feature messages and images from Love Hearts candy. “Love Hearts have always been about … [Read more...] about Swizzels and Emma Bridgewater Announce Love Hearts Pottery
Rocket Licensing To Help Bing Soar With UK Licensing Program
By Gary Symons TLL Editor in Chief The award-winning agency Rocket Licensing has been appointed by Acamar Films as the UK agent for the hit pre-school brand Bing. Produced by Acamar Films, Bing is based on the pre-school book series by author Ted Dewan. Acamar has already produced four seasons of Bing, totalling 104 short episodes of seven minutes each. The series was … [Read more...] about Rocket Licensing To Help Bing Soar With UK Licensing Program
POC Conference 2025 Set to Showcase an Industry Striving for Change
Article Submitted The date is now set for the 2025 Products of Change Conference on November 5, when once again the brand and licensing industry will gather to curate and secure the sustainable future of business. Early bird tickets are available now for a limited time until February 28. The 2024 Conference saw record-breaking attendance, a dynamic and diverse line … [Read more...] about POC Conference 2025 Set to Showcase an Industry Striving for Change
Puma Pounces on Tiger Woods’ New Logo for Sun Day Red
By Gary Symons TLL Editor in Chief It's a trademark battle between the Puma and the Tiger, as the sportswear giant has filed a notice of opposition to the champion golfer's new logo. Tiger Woods has hit a second roadblock in establishing a trademark for his company Sun Day Red, as Puma filed its notice of opposition with the U.S. Patent and Trademark Office on January 2, … [Read more...] about Puma Pounces on Tiger Woods’ New Logo for Sun Day Red
STL Moves to Acquire Famed Fashion House Christian Lacroix
By Gary Symons TLL Editor in Chief Another major shakeup in the world of fashion, as Spain's Sociedad Textil Lonia (STL) is acquiring the famed French fashion house Christian Lacroix. The company revealed the news Tuesday, January 7, but has not revealed any details, such as the value of its offer. Even though it's just the beginning of January, this new year has already … [Read more...] about STL Moves to Acquire Famed Fashion House Christian Lacroix
MotoGP Authentics to Raise Funds for Valencia Flood Victims
By Gary Symons TLL Editor in Chief MotoGP Authentics will auction off 30 limited edition, signed helmets from the Superbike legend Carlos Checa, raising funds for Valencia flood relief. The auction is a collaboration between the two-time Grand Prix champion and MotoGP Authentics, which is operated by Memento Exclusives under license from Dorna Sports. Checa and MotoGP … [Read more...] about MotoGP Authentics to Raise Funds for Valencia Flood Victims
Iconic Laura Ashley Brand Acquired by Marquee
By Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired the British heritage lifestyle brand Laura Ashley. The Laura Ashley brand has built its business and reputation through licensing its quintessentially English designs in a wide range of products. Marquee says this strategic move, facilitated by Gordon Brothers, enhances Marquee … [Read more...] about Iconic Laura Ashley Brand Acquired by Marquee
Miraculous Corp Partners with Big Picture Licensing to Expand UK Presence
TLL Staff Miraculous Corp. and ZAG have appointed Big Picture Licensing to represent the global superhero hit Miraculous in the UK and Eire. Set in modern-day Paris, the Miraculous – Tales of Ladybug and Cat Noir animated series follows teenagers Marinette and Adrien, who transform into superheroes Ladybug and Cat Noir to balance their daily lives with saving the city from … [Read more...] about Miraculous Corp Partners with Big Picture Licensing to Expand UK Presence