TLL Staff Miraculous Corp. and ZAG have appointed Big Picture Licensing to represent the global superhero hit Miraculous in the UK and Eire. Set in modern-day Paris, the Miraculous – Tales of Ladybug and Cat Noir animated series follows teenagers Marinette and Adrien, who transform into superheroes Ladybug and Cat Noir to balance their daily lives with saving the city from … [Read more...] about Miraculous Corp Partners with Big Picture Licensing to Expand UK Presence
Europe
“Dream Partnership:” Aardman Producing Content for Pokémon
TLL Staff The animation studio Aardman, creators of Wallace & Gromit, Chicken Run, and Shaun the Sheep, is bringing its stop-motion expertise to the world of Pokémon. The Pokémon Company International and Aardman announced Wednesday that content coming from their collaboration will be released sometime in 2027. What will that content consist of? Unfortunately, there are … [Read more...] about “Dream Partnership:” Aardman Producing Content for Pokémon
SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
By Gary Symons TLL Editor in Chief SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy. Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and … [Read more...] about SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
Authentic and Orbico Partner to Expand Champion Across EMEA
By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
CISAC Study Predicts Human Creators Will Lose Revenue to Generative AI
By Gary Symons TLL Editor in Chief At its heart, the entire entertainment industry is based on the work of human content creators, be they musicians, artists or writers, but that relationship is now threatened by the advent of Generative AI. That's the view of the International Confederation of Societies of Authors and Composers (CISAC), which has just released a study … [Read more...] about CISAC Study Predicts Human Creators Will Lose Revenue to Generative AI
Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
By Allison Watkinson TLL Reporter Caffè Borbone is launching new Baileys-flavored cappuccino capsules as the latest product for the two brands' ongoing licensing partnership. Designed to work with Nescafé Dolce Gusto machines, the co-branded cappucino capsules combine the classic flavor of Baileys Irish Cream with Caffè Borbone's traditional Italian coffee … [Read more...] about Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
The Elf on the Shelf and Quick Milk Launch Festive Holiday Treats
By Allison Watkinson TLL Reporter CFR Management Services has partnered with The Lumistella Company to launch licensed Quick Milk products featuring The Elf on the Shelf. The licensed product range includes three flavors of Quick Milk Magic Sipper Straws and Choc Chip Cookie Bake Mix jars that feature The Elf on the Shelf character and brand logo. The flavors … [Read more...] about The Elf on the Shelf and Quick Milk Launch Festive Holiday Treats
Sky Castle Toys and Jazwares Partner on Sticki Rolls Brand Expansion
By Allison Watkinson TLL Reporter Sky Castle Toys has signed a multi-year partnership with Jazwares to expand its Sticki Rolls brand across North America and Europe. “Jazwares is an ideal partner for Sticki Rolls, with its proven track record of scaling collectible toy brands and its strong global distribution network,” said Sky Castle Toys president, Josh Loerzel. … [Read more...] about Sky Castle Toys and Jazwares Partner on Sticki Rolls Brand Expansion
Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
By Allison Watkinson TLL Reporter Swizzels has launched a licensing partnership with Brigit’s Bakery for a Love Hearts-themed Afternoon Tea experience on Brigit’s Bakery's Afternoon Tea bus tours. Brokered by Blonde Sheep Licensing, the licensed Love Hearts Afternoon Tea bus tour will offer a 90-minute experience that features a journey to London landmarks, sweet baked … [Read more...] about Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
MC Releases Stunning New E-Bike Inspired by Volkswagen
By Gary Symons TLL Editor in Chief Volkswagen and MC E-Bike have released a new, retro-styled e-bike, inspired by Volkswagen's 'Bulli' minivan. With an iconic retro design and state-of-the-art e-bike technology blended into a revolutionary fusion: The officially licensed Volkswagen Bulli Bike blends a sharp retro design that conceals state-of-the-art e-bike … [Read more...] about MC Releases Stunning New E-Bike Inspired by Volkswagen