By Gary Symons TLL Editor in Chief Authentic Brands Group has always had a sharp eye for a good deal, and this week announced the signing of a new partner for its Reebok eyewear lines. Authentic, one of the world's largest licensing companies, and owner of dozens of top global brands, including Reebok, has signed an agreement with RobSol Indústria Óptica (RobSol) for … [Read more...] about RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil
LatAm (includes Mexico)
Who’s News: Victor Alvarino to Head Authentic Brands in Mexico
TLL Staff Authentic Brands Group has appointed Victor Alvarino as Senior Vice President, Head of Mexico. Alvarino will be tasked with growing Authentic's footprint in one of the region’s most dynamic and culturally rich markets. Authentic Brands Group (ABG) is among the world's top brand owners and a leading owner of sports, lifestyle and entertainment intellectual … [Read more...] about Who’s News: Victor Alvarino to Head Authentic Brands in Mexico
Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
CPL: The Leader and Pioneer in Latin American Licensing
By Gary Symons TLL Editor in Chief Forty-five years ago, when Luis Salazar founded Compañía Panamericana de Licencias (CPL), the licensing industry in Latin America barely existed. In fact, Salazar says for the big brands from North America, Europe and Japan, licensing in Latin America was an afterthought, and barely registered at the corporate head office. “It has … [Read more...] about CPL: The Leader and Pioneer in Latin American Licensing
Brentwood Licensing Named Licensing Agent for Wham-O
By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O
Unilever to Sell The Vegetarian Butcher to Vivera
By Gary Symons TLL Editor in Chief Unilever has announced that it has received a binding offer from plant-based food company Vivera to acquire The Vegetarian Butcher. The brand, founded by Jaap Korteweg, was purchased by Unilever in 2018 and has since achieved strong double-digit growth, expanding to over 55 markets worldwide across retail and foodservice sectors. The … [Read more...] about Unilever to Sell The Vegetarian Butcher to Vivera
OECD Report: Tariff Trade Winds to Slow Global Economic Growth
By Gary Symons TLL Editor in Chief The global economy is in for a rough ride as US trade tariffs are expected to cause a widespread decline in GDP growth. The OECD (the Organization for Economic Co-operation and Development, representing the world's richest economies) headed their interim report in March with a photo of a ship being battered by heavy seas (above), a metaphor … [Read more...] about OECD Report: Tariff Trade Winds to Slow Global Economic Growth
Choco Milk Signs Beanstalk as its Licensing Representative
By Allison Watkinson TLL Reporter Beanstalk Latin America has partnered with Choco Milk to develop a licensing program that will extend the brand into new product categories. Through the terms of the agreement, Beanstalk will work to secure licensing partnerships that will leverage Choco Milk's rich flavor profile and official brand mascot, Pancho Pantera. The initial … [Read more...] about Choco Milk Signs Beanstalk as its Licensing Representative
Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
Memento Sells Out Collectibles for Moto3 Champion David Alonso
By Gary Symons TLL Editor in Chief Memento Exclusives just released a collectibles collection in tribute to the new Moto3 world champion David Alonso. The collection was released under MotoGP Authentics, which is run by Memento under license from Dorna Sports, and immediately sold out almost all of the items, which included signed race boots and leathers that Alonso wore in … [Read more...] about Memento Sells Out Collectibles for Moto3 Champion David Alonso