The Licensing Letter

Worldwide

Surge Licensing Named Exclusive Agent for Clive Barker’s Hellraiser

By Allison Watkinson TLL Reporter Surge Licensing has been appointed by Park Avenue Entertainment and Clive Barker as the exclusive global licensing agent for Clive Barker’s Hellraiser.  As Hellraiser's new licensing representative, Surge is responsible for developing a global consumer products and retail program based on the first three films from the horror franchise. “We are … [Read more...] about Surge Licensing Named Exclusive Agent for Clive Barker’s Hellraiser

Cloudco and Exclusible Create Care Bears Virtual Adventure

By Allison Watkinson TLL Reporter Cloudco Entertainment has collaborated with Exclusible for an interactive game experience on the Roblox platform called Care Bears: Caring Quest. "Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are," said Cloudco Entertainment EVP Ian Lambur."Roblox offers a unique platform where … [Read more...] about Cloudco and Exclusible Create Care Bears Virtual Adventure

Supercharge Your Licensing Business With AI-Powered License Selector

By Gary Symons TLL Editor in Chief The market research company BrandTrends has released a new type of licensing software, based on the analytical power of artificial intelligence. Called License Selector, the licensing-focused AI bot is accessed through a simple query interface called Millie, which allows the user to ask a question about various brands, and receive an … [Read more...] about Supercharge Your Licensing Business With AI-Powered License Selector

Devolver Digital Appoints IMG for Fall Guys Licensing

By Allison Watkinson TLL Reporter Devolver Digital has appointed IMG as its exclusive licensing representative for the Fall Guys across the Middle East, Africa, Brazil and Europe, excluding Italy. Under the terms of the multi-year representation agreement, IMG will work closely with the teams at Devolver Digital and Epic Games to further expand the Fall Guys brand through a … [Read more...] about Devolver Digital Appoints IMG for Fall Guys Licensing

Jewel Signed On to Represent Sanderson Design Group

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has signed a partnership with Sanderson Design Group to represent its brands in key markets around the world. Based in the UK, Sanderson Design Group is an interior furnishings company that designs, manufactures and markets luxury wallpapers, fabrics and paints, as well as licensing its designs for use on a wide … [Read more...] about Jewel Signed On to Represent Sanderson Design Group

Peanuts’ Licensing Program Sees Global Growth

By Allison Watkinson TLL Reporter WildBrain CPLG and Peanuts Worldwide are expanding the licensing program for the Peanuts brand with new cross-category partners in the UK, EMEA and India. “The much-loved Peanuts brand is a firm favourite with licensees in UK, Europe and India," said WildBrain CPLG VP, Meike de Vaere. "Apparel continues to thrive, and we’re also seeing some … [Read more...] about Peanuts’ Licensing Program Sees Global Growth

Fender Appoints Global Merchandising to Expand its Licensing Program

By Allison Watkinson TLL Reporter Fender Musical Instruments has appointed Global Merchandising Services as its new international licensing agent. Global Merchandising Services will operate as Fender's exclusive licensing agent for the UK and EMEA, as well as serving as a non-exclusive agent for additional regions across the globe. As its new licensing representative, Global … [Read more...] about Fender Appoints Global Merchandising to Expand its Licensing Program

WBD Launches a Cohesive New Global Experiences Division

By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division

Wrangler and Hot Wheels Speed Into Streetwear Partnership

By Allison Watkinson TLL Reporter Mattel has launched a new partnership with the Wrangler apparel brand for a licensed streetwear collection inspired by Hot Wheels. Owned by Kontoor Brands, Wrangler is a US-based lifestyle and apparel brand that offers durable clothing collections inspired by cowboys and horse wranglers from western America. The Wrangler x Hot Wheels collection … [Read more...] about Wrangler and Hot Wheels Speed Into Streetwear Partnership