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TLL Roundup: Licensing Deals You May Have Missed

October 7, 2025

Champagne Bollinger to Release 007 Special Cuvée Limited Edition Champagne Bollinger will mark more than 45 years as the official champagne of the James Bond franchise with a new Special Cuvée 007 limited edition that celebrates the long-running partnership, the company said Thursday. The bottle, described by Bollinger as a collector-minded release, pairs the house’s … [Read more...] about TLL Roundup: Licensing Deals You May Have Missed

Kellanova Expands Ongoing Partnership With Beanstalk

October 7, 2025

TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk

The Olympics and Sonic the Hedgehog Race Into a New Era of Licensing

October 6, 2025

By Gary Symons TLL Editor in Chief The International Olympic Committee and SEGA Corporation have unveiled a new multi-year agreement between the Olympics and Sonic the Hedgehog. Even more interesting is that the announcement makes it clear this deal is part of a new approach to licensing by the IOC, one which promises to expand opportunities for potential licensing … [Read more...] about The Olympics and Sonic the Hedgehog Race Into a New Era of Licensing

Red Bull and Tetris Launch Innovative, High Energy Gaming Experience

September 26, 2025

By Gary Symons TLL Editor in Chief Red Bull is providing some 'Wiiings' for Tetris, with cans that provide a digital ticket to a high octane, competitive version of the classic game. The energy drink brand has unveiled a limited-edition can featuring the colorful Tetrimino blocks, which also feature a QR code that acts as the entry point for Red Bull Tetris. The cans, … [Read more...] about Red Bull and Tetris Launch Innovative, High Energy Gaming Experience

Brand Collaborations Roundup: From Toy Story Denim to Mean Girls Fashion

September 23, 2025

Compiled by TLL Staff A diverse slate of brand partnerships has been unveiled this week, spanning fashion, food, collectibles, and entertainment. From nostalgic movie tie-ins to sports memorabilia and children’s books, companies are leaning on collaborations to tap into fan bases and expand retail opportunities. Levi’s x Toy StoryLevi’s is bringing Pixar’s Toy Story to its … [Read more...] about Brand Collaborations Roundup: From Toy Story Denim to Mean Girls Fashion

Food and Beverage Reports Show Modest Growth and Challenges for Licensing

September 18, 2025

By Gary Symons TLL Editor in Chief Global food and beverage sales are holding firm in 2025, with Circana LLC reporting performance in line with earlier forecasts despite economic uncertainty, stubborn inflation in select commodities and evolving consumer behavior. The company’s newly released Circana Compass insights offer a detailed look at the global retail food and … [Read more...] about Food and Beverage Reports Show Modest Growth and Challenges for Licensing

Jason Returns, in Licensing Deals and News You May Have Missed

September 13, 2025

Jason is Back as Angry Orchard Hard Cider Partners on a Horror Movie Short Film Angry Orchard Hard Cider and Horror, Inc.’s Jason Universe have partnered on a chilling new short film, “Sweet Revenge,” celebrating the slasher icon’s 45th anniversary. The 13-minute vignette features two real fans cast as Jason’s on-screen victims, marking what the brand calls the first time a … [Read more...] about Jason Returns, in Licensing Deals and News You May Have Missed

Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand

September 10, 2025

By Gary Symons TLL Editor in Chief WildBrain CPLG is expanding the global licensing program for Playmobil, unveiling new collaborations designed to support its refreshed strategy for 2025. As Playmobil’s master licensee, WildBrain CPLG manages worldwide rights across the Horst Brandstätter Group’s core and franchise programs. The expansion includes promotions with global … [Read more...] about Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand

Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs

August 22, 2025

TLL Staff Licensing agency WildBrain CPLG has signed a global representation agreement with Kyandii Ltd to expand the reach of Fuzzballs, a fast-growing pop culture brand created by Marc Sach. The partnership will see WildBrain CPLG lead a cross-category licensing program for Fuzzballs in major markets including the U.S., U.K. and Greater China, with plans to expand further … [Read more...] about Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs

Chordal Expands Music Rights Platform with Wave of New Partnerships

August 15, 2025

By Gary Symons TLL Editor in Chief Chordal, a music rights technology company specializing in sync licensing, has announced a new slate of partners joining its platform. The list of new partners joining Chordal include Nettwerk Music Group, Marathon Artists, Futures, Neon Gold, Avenue A, Anara Publishing, Mesh, DEEWEE, Involved Publishing, Maktub, EPM Music, Lo Fi Music, and … [Read more...] about Chordal Expands Music Rights Platform with Wave of New Partnerships

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