The Licensing Letter

Archive

Tom Gates Names Larkshead Licensing as New Agency

By Gary Symons TLL Editor in Chief TG Entertainment Ltd. has named Larkshead Licensing as the new UK licensing agent for the beloved children’s book and TV brand, Tom Gates. The news of the appointment comes close on the heels of the announcement of a 45-date live stage tour launching in April. Larkshead Licensing, known for its representation of publishing and … [Read more...] about Tom Gates Names Larkshead Licensing as New Agency

Chicken of the Sea and McCormick Launch Flavorful Tuna Packages

By Allison Watkinson TLL Reporter Chicken of the Sea has partnered with Old Bay and McCormick to add two new varieties to its Wild Caught Light Tuna packets. The licensed Chicken of the Sea Light Tuna packets are designed to offer new flavor options for fans of the company's existing collection of on-the-go seafood products. The new additions to the Chicken of the … [Read more...] about Chicken of the Sea and McCormick Launch Flavorful Tuna Packages

Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner

TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner

Sony Pictures Announces Three New Video Game Adaptations

By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations

Pottery Barn and Kravet Launch Exclusive Homewares Collection

By Allison Watkinson TLL Reporter Pottery Barn and Kravet have unveiled a collaborative homewares collection that blends the renowned textile designs from Kravet's archives with Pottery Barn's signature aesthetic. This marks the first time Kravet has shared its extensive textile archive—spanning over 2,000 years—with an outside design team, offering consumers access to … [Read more...] about Pottery Barn and Kravet Launch Exclusive Homewares Collection

Licensing Roundup: Saks x SNL and Vengeance Most Fowl Fashion

Saks Fifth Avenue and “SNL” Join Forces for 50th Anniversary Celebration Saks Fifth Avenue and NBCUniversal are celebrating the 50th anniversary of Saturday Night Live (SNL) with an exclusive collaboration. Customers can shop SNL-inspired merchandise on Saks.com, featuring clothing and accessories from Favorite Daughter and a special edition of Le Labo’s SANTAL 26 candle … [Read more...] about Licensing Roundup: Saks x SNL and Vengeance Most Fowl Fashion

LEGO and BBC Studios Announce Bluey Toy Partnership

By Allison Watkinson TLL Reporter The LEGO Group and BBC Studios have launched a global partnership to bring the Bluey animated series to LEGO toy sets. “We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios," said LEGO Group head, Michaela Edgerley Stovicek. "It’s been a long time coming and we believe that this … [Read more...] about LEGO and BBC Studios Announce Bluey Toy Partnership

Why the Sports Licensing and Tailgate Show is a Must in 2025

By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025

Omaha Steaks Names Global Icons as Licensing Representative

By Allison Watkinson TLL Reporter The Global Icons agency has signed a partnership with Omaha Steaks to develop a multi-category licensing program based on the gourmet food brand. Per the terms of the agreement, Global Icons will work to expand Omaha Steaks by securing licensing partnerships with brands across multiple product categories. The licensing program will … [Read more...] about Omaha Steaks Names Global Icons as Licensing Representative