By Gary Symons TLL Editor in Chief A fascinating new brand company, Reboot Brands, was just launched by the founders of licensing agencies Surge Brands and Surge Licensing. Reboot is a brand company with a difference, headed by Ari Freedman, CEO of Surge Brands, and father Mark Freedman, CEO of Surge Licensing. The two stalwarts in the global licensing industry said … [Read more...] about Mark and Ari Freedman Launch Reboot Brands and Bring Back Certs
Archive
Puma Launches Care Bears and Sesame Street Fashion
By Allison Watkinson TLL Reporter Puma, Cloudco and Sesame Workshop have launched a collaborative fashion collection that features licensed characters from Care Bears and Sesame Street. Launched November 28, the licensed collection features character combinations like Elmo with Cheer Bear, Cookie Monster with Share Bear and Oscar the Grouch with Grumpy Bear. “This … [Read more...] about Puma Launches Care Bears and Sesame Street Fashion
Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
TLL Staff The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod. The new signature flavor is perfect for those who can't face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and … [Read more...] about Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
Marquee Brands Off On The Right Foot With Stance Acquisition
Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired Stance, the innovative lifestyle and performance sock brand. Stance now joins Marquee Brands’ powerful portfolio of top brands, which includes Martha Stewart, Laura Ashley, Sur La Table, BCBG, Ben Sherman, Body Glove and Dakine. Stance is a relatively young company that was … [Read more...] about Marquee Brands Off On The Right Foot With Stance Acquisition
Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
By Allison Watkinson TLL Reporter Scooters Coffee has partnered with WBDGCP for a licensed holiday menu and merch collection inspired by New Line Cinema’s film Elf. Beginning November 1, Scooter’s Coffee is offering a selection of seasonal drinks, food and merchandise based on licensed characters and scenes from the movie. Each drink comes served in a cup with designs … [Read more...] about Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
Dole and Minecraft Team Up for Fruity Marketing Campaign
By Allison Watkinson TLL Reporter The Dole Food Company and Minecraft have launched a collaborative marketing campaign called Make the World a Healthier Place. The co-branded marketing campaign offers a range of Minecraft-inspired activations through in-store displays, social media and a dedicated page located on Dole's company website. “This partnership with Minecraft … [Read more...] about Dole and Minecraft Team Up for Fruity Marketing Campaign
Licensing Roundup: Four New Deals You May Have Missed
McDonald’s Serves Up a Holiday Twist With Grinch Meal McDonald's USA is tapping into holiday mischief with the launch of The Grinch Meal, a limited-time offering debuting December 2 at participating restaurants. The combo includes a choice of a Big Mac or 10-piece Chicken McNuggets plus a medium drink, paired with the U.S. debut of Dill Pickle “Grinch Salt” McShaker Fries; a … [Read more...] about Licensing Roundup: Four New Deals You May Have Missed
Johnny Cash Sues Coca Cola Under the ‘Elvis Act’
Image: Johnny Cash in a 1979 publicity photo for the CBS Television program The Johnny Cash Spring Special. Image credit: CBS Television. By Gary Symons TLL Editor in Chief The estate of legendary singer Johnny Cash is suing top global brand Coca-Cola under a law named for another legendary singer, Elvis Presley. The Cash estate brought the suit under Tennessee's … [Read more...] about Johnny Cash Sues Coca Cola Under the ‘Elvis Act’
OAK9 Debuts Stomp! Stomp! Rhinos! Youtube Channel with Full-Length Episode
By Allison Watkinson TLL Reporter Oak9 Entertainment has announced the debut of a Stomp! Stomp! Rhinos! Youtube channel alongside the global premiere of the preschool series. Designed to drive audience engagement worldwide, the full-length episode premiere of Stomp! Stomp! Rhinos! will be available through its dedicated Youtube channel. In addition, the channel will release … [Read more...] about OAK9 Debuts Stomp! Stomp! Rhinos! Youtube Channel with Full-Length Episode
Warner Music Signs Groundbreaking Deal With AI Developer Suno
By Gary Symons TLL Editor in Chief Warner Music Group has mended fences with AI developer Suno, settling its lawsuit and announcing a major partnership. Warner and Suno say their collaboration will create new revenue streams for artists and establish mutually acceptable guidelines for the growing field of generative music technology. The deal also resolves previous … [Read more...] about Warner Music Signs Groundbreaking Deal With AI Developer Suno